Reference
Metrics glossary
Clicks, impressions, CTR, position, conversions, and how each is sourced.
Search metrics (Search Console)
- Clicks - times a user clicked through to your site from search.
- Impressions - times a result for your site appeared.
- CTR - clicks divided by impressions.
- Position - average ranking position; lower is better.
Outcome metrics (GA4)
- Conversions - completed goals attributed to organic search.
- Revenue - value tied to those conversions, where available.
Sourcing
Every metric names its source and carries a confidence label where it is modeled rather than measured.