Glossary

The range a real result likely sits in. We always show the band, never a bare number that pretends to be exact.

A modeled stand-in for what would have happened anyway, so your lift is measured against a fair baseline.

How many peer sites went into your control. Below 30 we show an honest before/after, not a causal claim.

Before/after shows what moved around your change; a causal estimate nets out what moved anyway. We label which.

How often AI answer engines cite your site on your tracked prompts, measured from sampled probes over time.

Optimizing so AI answer engines cite you - the AI-search counterpart to ranking in a classic results page.

A near-synonym for AEO: shaping content so generative AI engines surface and cite it. We treat it as AEO's sibling.

Your slice of all AI citations across your tracked prompts - how much of the answer space you own versus others.

In the product: a page steadily losing clicks or rankings over time. Unrelated to the physics sense; product first.

The consented peer sites you are compared against - matched by size and category, never named individually.

A privacy floor: a cohort figure shows only when at least 10 sites contribute, so no one site can be singled out.

How zoomed-out a view is, from one page up to the whole property, so each reader gets the right level of detail.

Plain-text Markdown + YAML that stores every change and answer - readable by humans, agents, and the Copilot.