News
Google adds UGC Fresh Data Program for large platforms
Google's UGC Fresh Data Program lets approved platforms push user-generated content to Search outside crawling and the Indexing API.
Technical SEO news, research and tools
Latest
All news
News
Healthcare review snippets have dropped, Schema App reports
Schema App says review snippets fell for its healthcare customers since late May. Google has announced no change and its docs do not mention healthcare.
By the numbers
One real figure from each recent report and study, with the source one click away.
Original research
All research
Structured Data Markup Helper: is Google's tool still available?
What Google's Structured Data Markup Helper does, whether it still works, and what Google recommends for writing and testing structured data.
- Ahrefs 600,000-page study: AI content and Google rankings
- Title tags, H1s and content grade: what Backlinko found
- Does Google use Analytics bounce rate to rank pages?
- Mobile vs desktop parity in the 2024 Web Almanac SEO chapter
- Subdomain vs subfolder: what Ahrefs found in Mention.com
- Did sites recover after the HCU? Amsive's 400-site tracking
Free tools
All toolsBrowser-only tools for snippets, structured data, crawler policy and AI answer readiness. No account, no upload, nothing leaves the page.
RSS feed validator: check RSS 2.0 and Atom feeds
UTM link builder
AggregateRating schema checker for review snippets
Google algorithm update checker: overlay updates on your traffic
humans.txt generator
Organization logo structured data generator
Reading age calculator: Flesch-Kincaid grade level
Course schema validator for Google course lists
Explore by topic
Every article is filed under an entity hub, so a topic page is a real reading path rather than a tag dump.
The briefing
Only what actually changed in search: what moved, what the primary source says, and what to do about it. Delivered in full by RSS, Atom or JSON feed.