About
A technical SEO publication with one rule: if a claim cannot be traced to a source, it does not run.
What this is
SEO Madman covers search from the technical and measurement side: what changed, what the primary source actually says, and what it means for a real site. Five things get published here, and nothing else. News when something changes. Reports on recurring data. Research with a stated method and stated limits. Case studies with the measurement attached. Tools that run entirely in your browser.
Why every article looks the same
Each piece opens with a short direct answer, then three to five takeaways, then the argument, then the sources. That shape is deliberate. It serves a reader who wants the answer in ten seconds, and it serves an answer engine that needs an extractable passage it can quote and attribute. Both audiences are real, and the format is the same one.
Who writes it
Adam Hafez works on technical SEO and search measurement, and founded UpgradIQ, which reads Google Search Console and GA4 to connect ranking movement to the changes that caused it. The product and this publication share a founder and a bias: proof over narrative.
Contact
Corrections, tips and questions go to hello@seomadman.com. Video walkthroughs are published on YouTube and collected in the videos section.
How to follow
There is an RSS feed, an Atom feed and a JSON feed, each carrying the full answer block rather than a teaser. Agents and AI tools should start at llms.txt, and every article has a plain-Markdown mirror at the same URL with a .md suffix.