News
Google Search profiles get new article cards and a lower bar
Google cut the follower requirement for Search profiles to 10,000, added richer article views, and lets one account manage up to 10 profiles.
Content strategy that survives algorithm change
What content strategy means
Content strategy in search is the deliberate choice of which topics a site covers in depth, how those pieces link to each other, and what standard of evidence each one meets. Sites with genuine topical depth and verifiable sourcing move less in core updates than sites assembled around keyword volume.
Studies
JunkCarsUs: HCU recovery from 30-50 to 400-500 clicks a day
SeoProfy's case study on JunkCarsUs: after the September 2023 HCU, pruning pages and rewriting templates preceded a rise to 400-500 daily clicks.
Studies
Programmatic SEO case: 100 pages, 398% traffic, per Suso Digital
Suso Digital reports a software supply chain client grew organic traffic 398.49% in 18 months from about 100 template pages. What the case shows.
Tools
Link rel attribute auditor: sponsored, ugc, nofollow
Audit the links in pasted HTML against Google's rel qualifiers: sponsored for paid links, ugc for user content and nofollow when neither applies.
Research
What happened when someone actually A/B tested author bylines
SearchPilot ran a real controlled SEO split test on author bylines and bios. Result: no detectable ranking gain, and possibly a small loss.
Studies
Home Science Tools: pruning 200 blog pages, organic sessions up 104%
Inflow's case study on HomeScienceTools.com: removing roughly 200 low-value blog pages preceded a 104% rise in sessions and 102% rise in transactions.
News
Google splits site reputation enforcement along the EEA border
From 30 August, a site reputation manual action changes results only outside the EEA. Inside it, the section is separated and left to rank on its own.
News
Search Console now measures your TikTok, X and YouTube posts
Platform properties let a creator see the queries that lead people to their Instagram, TikTok, X or YouTube content on Google Search and Discover.
Tools
SERP snippet preview with pixel-accurate truncation
Preview a title and meta description as Google renders them, measured in pixels rather than characters, on desktop and mobile.
Tools
Readability and reading time calculator
Score pasted text with the Flesch reading ease formula and estimate reading time, computed live in your browser from real, cited constants.
Tools
Keyword cannibalization checker
Compare titles or H1s across your own pages and flag near-duplicate pairs using Jaccard word-overlap similarity, entirely in your browser.
Tools
Open Graph and X card preview
Preview how a title, description and image will render as a Facebook or LinkedIn link card and as an X summary_large_image card.
Tools
Keyword density and content length checker
Count words and keyword occurrences in your draft and see the density as a diagnostic number, not an optimal-percentage target that does not exist.
Studies
One publisher's Google Discover traffic loss and recovery
A consultant's self-reported case: a client site's Discover impressions hit zero for weeks, then recovered after a quality fix. One case, not a study.
Studies
SearchPilot: FAQ content lifted traffic, FAQ schema did not
SearchPilot split-tested FAQ content and FAQ schema. Content added 9.7% more organic clicks; removing schema alone changed nothing.
Studies
Zero-click Google searches hit 68% in the US
SparkToro and Similarweb's June 2026 report puts US Google zero-click search at 68.01%, up from 60.45% in 2024.
Research
E-E-A-T and author schema: what is actually verifiable
SEO content repeats precise E-E-A-T ranking-weight percentages. We checked the two most-cited figures against their sources and Google's own documentation.
Research
Does content length correlate with rankings and AI citations?
Ahrefs' December 2025 study puts the word count to AI Overview citation correlation at 0.04. Backlinko's 11.8M-result study finds no ranking edge either.
Reports
What Google's own Discover documentation actually requires
Google's Discover eligibility page sets an exact image-size floor and a named list of content policies. Here is what it says, word for word.
Research
Featured snippet stats: which numbers are real, and which aren't
Featured snippet prevalence and CTR figures vary by nearly 2x across sources. Here is which trace to a real, dated study, and which don't trace anywhere.
News
Google ships its first Discover-only algorithm update
Google's first Discover-only core update ran three weeks, targeted clickbait and thin republishing. Discover clicks arrive fast: over 70% land on day one.