Core updates
Coverage of Google core algorithm updates, what each rollout changed, and how to read the movement in your own data.
82 articles
Topics
A curated set of hubs, not a tag cloud. Each one defines the concept, then lists everything published about it across news, reports, research and studies.
AI search
How AI Overviews, ChatGPT, Perplexity and Claude select and cite sources, and what that changes about SEO.
84 articles
Technical SEO
Crawl budget, rendering, status codes, canonicals and the infrastructure decisions that decide whether pages get indexed.
146 articles
Structured data
Schema.org markup that earns rich results and gives answer engines an unambiguous machine reading of a page.
37 articles
Search Console
Getting real answers out of Search Console: query data, index coverage, sampling limits and the traps in the reports.
18 articles
Indexing
Discovery, crawl scheduling, index selection and the reasons Google keeps pages out of the index.
21 articles
Content strategy
Topical authority, intent coverage and editorial standards that hold up across core updates and AI answers.
79 articles
Local SEO
How Google ranks businesses for nearby searches: Business Profiles, reviews, local packs and location pages.
17 articles
Page speed
Loading, interactivity and layout stability: what Core Web Vitals measure and what field data shows.
16 articles
Link building
How links between sites are earned and measured, and what studies show about links and rankings.
19 articles
Ecommerce SEO
Search for online stores: product structured data, Merchant Center feeds, faceted navigation and checkout.
34 articles
SERP features
Everything on a results page beyond ten blue links: featured snippets, sitelinks, panels and carousels.
29 articles
Analytics
Measuring search performance: click-through rates, zero-click searches, referral traffic and GA4.
19 articles