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Archive A sprint pushed noindex onto every Brafton page in August 2019. Search traffic fell 33.2% at the peak and took six weeks to return to baseline.
Sep 25 · Moz Blog, Jeff Baker of Brafton
AthenaHQ says Rootly's citation rate across tracked AI prompts rose from 3% to 30%. Here is what it reports, and what a vendor case cannot prove.
Sep 25 · AthenaHQ
OneLittleWeb reports a six-week Canadian digital PR campaign earned a finance blog 12+ editorial links and 143k+ new organic visits. What the case shows.
Sep 24 · OneLittleWeb
Simplified Search reports Product markup on one unnamed B2B ecommerce site lifted impressions 119% and clicks 111%, with no control group.
Sep 24 · Simplified Search
Adsterra's case study of an independent Indian publisher: 8.45 million impressions, 703,948 clicks and $6,976.06 in revenue, about 95% from Discover.
Sep 23 · MarTech Series
On's Prerender.io case study reports +67% Google traffic and +98% Bing traffic after prerendering a JavaScript front end instead of building SSR.
Sep 23 · Prerender.io
Campaign Creators reorganized six years of blog posts into three pillar pages and reports organic visits rising from 1,091 to 9,214.
Sep 23 · Campaign Creators
Google's case study on Italiaonline reports an 841% rise in video clicks and 353% more impressions after fixing VideoObject structured data errors.
Sep 22 · Google Search Central
Skalum's case study on Shopify brand Silly Santa: hreflang across 7 ccTLDs, with UK organic users up 297.5% and Norway's local traffic share up to 93%.
Sep 21 · Skalum
Croton Content's audit found 324,580 broken URLs after a rebrand with no redirects. Fixing them took weekly organic sessions from 974 to a 12,276 peak.
Sep 20 · Croton Content
REI's technical SEO team told Botify's Crawl2Convert summit how it cut its site from 34 million URLs to 300,000, including faceted navigation.
Sep 19 · Botify
A Map Ranking case study on CDC Detailing LLC in Pitman, NJ: Google Business Profile calls rose from 21 to 120 a month, March 2026 against March 2025.
Sep 18 · Map Ranking
Uproer's published case study reports feed-level Google Merchant Center changes lifted clicks 130%, 116% and 3,500 for three unnamed ecommerce brands.
Sep 18 · Uproer
SeoProfy's case study on JunkCarsUs: after the September 2023 HCU, pruning pages and rewriting templates preceded a rise to 400-500 daily clicks.
Sep 18 · SeoProfy
A JetOctopus case study: log files showed Googlebot spending crawl on filter, sort and pagination URLs, and closing them shrank the site to 730K pages.
Sep 18 · JetOctopus
Nuvemshop's web.dev case study: removing lazy loading on top images and adding fetchpriority took good LCP from 57% to 96% across its stores.
Sep 18 · web.dev
Suso Digital reports a software supply chain client grew organic traffic 398.49% in 18 months from about 100 template pages. What the case shows.
Sep 18 · Suso Digital
DebugBear's case study: CoinStats updated about 15,000 pages and moved off Base64 images; it reports Good URLs and their impressions up 3x.
Sep 16 · DebugBear
Inflow's case study on HomeScienceTools.com: removing roughly 200 low-value blog pages preceded a 104% rise in sessions and 102% rise in transactions.
Sep 16 · Inflow
Uproer's case study on IFTTT: searchbots reached only 59 pages via internal links until a fix, after which the site saw 33% YoY organic traffic growth.
Sep 16 · Uproer
Schema App's customer story on Marshfield Clinic reports a 454% CTR increase when a Review Snippet was awarded, plus 32% from entity linking.
Sep 16 · Schema App
Inflow's case study: Simms Fishing saw organic traffic up 126% YoY and non-brand category traffic up 5,642% after a Magento to Shopify move.
Sep 16 · Inflow
Only 14 of 60 major sites serve an llms.txt. Half of them sell SEO or hosting software. One is a news publisher. The file has an audience problem.
Sep 10 · SEO Madman
Two independent studies measured how often Google rewrites a title tag rather than using it as written: 61.6% in 2022, 76% by 2025.
Sep 8 · Zyppy
SearchPilot split-tested removing a self-referential breadcrumb link on PLPs. Traffic fell 5.5%, likely from a schema markup mismatch left behind.
Sep 5 · SearchPilot
97% of published llms.txt files get zero requests. A 10-site traffic test found no effect in 8 cases. The one positive figure has its own confound.
Sep 3 · Ahrefs
SearchPilot canonicalized product pages to a variant's URL instead of self-referencing. Variant pages gained 22%; main pages stayed inconclusive.
Aug 30 · SearchPilot
JetOctopus's case study on real estate site DOM.RIA, reworking links to poorly-crawled directory pages more than doubled Googlebot visits.
Aug 27 · JetOctopus
Wix Studio's AI Search Lab found articles win informational queries 2.7x more, and listicles and product pages win commercial and transactional ones.
Aug 24 · Wix Studio, AI Search Lab
Chegg, Business Insider and HubSpot all show real, checkable declines. A widely repeated CNN figure does not survive a source check.
Aug 21 · Chegg, Inc.
A 892-migration study found the average new domain took 523 days to match the old domain's organic traffic, and 17% never did within 1,000 days.
Aug 19 · Dan Taylor, Search Engine Journal
Google's web.dev logged two named A/B tests: Rakuten 24 saw 53.37% more revenue per visitor, Vodafone saw 8% more sales after a 31% LCP gain.
Aug 17 · Google web.dev
SearchPilot split-tested changing a travel site's top heading from an H2 to an H1. The change produced a statistically significant 4.5% traffic increase.
Aug 11 · SearchPilot
HTTP Archive's Web Almanac found JSON-LD on 41% of pages in 2024, up from 34% in 2022, while RDFa and Open Graph stayed the most common formats.
Aug 11 · HTTP Archive
A consultant's self-reported case: a client site's Discover impressions hit zero for weeks, then recovered after a quality fix. One case, not a study.
Aug 9 · Nerijus Masikonis (independent consultant)
Deloitte's 2019 study of 37 brand sites found a 0.1s mobile speed gain lifted retail conversion 8.4%. Shopify data adds a 100ms benchmark.
Aug 8 · Deloitte Digital / Fifty-Five (commissioned by Google)
Ahrefs analyzed 300,000 keywords via Google Search Console and found AI Overviews now cut position-1 desktop CTR by 58%, up from 34.5% in April 2025.
Aug 6 · Ahrefs
SearchPilot split-tested FAQ content and FAQ schema. Content added 9.7% more organic clicks; removing schema alone changed nothing.
Aug 5 · SearchPilot
SparkToro and Similarweb's June 2026 report puts US Google zero-click search at 68.01%, up from 60.45% in 2024.
Aug 4 · SparkToro
HTTP Archive's July 2025 data broken down by metric: INP splits mobile and desktop by 20 points, LCP by 12, and CLS reverses the pattern entirely.
Aug 2 · HTTP Archive
SearchPilot split-tested linking each of 8,000 regional pages to its 6 nearest neighbors. Linked pages saw a 7% organic traffic uplift over controls.
Jul 28 · SearchPilot
Google's own documentation reports Rotten Tomatoes at 25% higher CTR and Nestle at 82% higher CTR from structured data. Here is what each figure measures.
Jul 27 · Google Search Central
SearchPilot split-tested moving breadcrumbs to the top and bottom of listing pages. Both tests were inconclusive, showing placement does not alter rank.
Apr 18 · SearchPilot
SearchPilot split-tested full and partial capitalization in title tags on listing pages, finding a 17.5% organic uplift led by mobile search gains.
Mar 21 · SearchPilot
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