Adam Hafez
Key takeaways
- Uproer reports a 130% rise in free Merchant Center listing clicks for a supplements brand within three months of rewriting descriptions and titles.
- The fashion brand moved from Shopify's built-in Google feed app to Simprosys and, per the agency, saw clicks up 116% and impressions up 263% after 28 days.
- The bakeware brand added sizes to titles and used the product_detail attribute, earning 3,500 incremental organic listing clicks year over year in three months.
- All three clients are anonymous and the numbers are self-reported by the agency, so they are documented claims, not independently audited results.
- The source states percentage lifts and one absolute click gain, but no baseline click counts, so the before values here are set to zero.
Product feeds are usually filed under paid media, which is why an SEO agency’s account of feed work is worth reading closely. Uproer’s article covers three ecommerce clients and one lever, the Google Merchant Center feed. We fetched the page itself and took only the figures it states.
What did Uproer change in each feed?
The bakeware brand rarely appeared in the Popular Products or More Products grids for long-tail queries. Uproer rewrote titles and descriptions to match how people search, put size and dimensions in titles, and used the product_detail attribute to qualify for filters such as nonstick and dishwasher safe.
The supplements brand had best sellers disapproved under Merchant Center policy. Uproer wrote longer descriptions, removed vague promotional claims in favor of factual copy, and worked primary and secondary keywords into category-level titles.
The fashion brand used the Shopify Google and YouTube feed app, which limited testing. Uproer moved it to Simprosys for attribute-level control, title format A/B tests and optional attributes such as color, gender and age group.
What results does the source report?
The supplements brand saw free Merchant Center listing clicks rise 130% within three months, with stronger placement in Popular Products grids. The fashion brand saw clicks rise 116% and impressions 263% after 28 days. The bakeware brand earned 3,500 incremental clicks from organic listings year over year within three months, mostly from non-branded, high-intent queries.
How far can these numbers be trusted?
Two limits apply. The clients are anonymous, so nobody can check the figures against Search Console or Merchant Center data. And the article gives no baseline counts or control group, only percentages and one absolute gain, so the size of the starting point is unknown. A 130% lift on a small base is a different result from 130% on a large one.
What the case does support is narrower and still useful: on these three accounts, changes made inside the feed, not the website, were followed by large measured gains in free listing traffic. The metrics above record the stated lifts, with before set to zero because no baseline was given.
The evidence
- Subject
- Google Merchant Center feed optimization for three ecommerce brands
- Timeframe
- 28 days to 3 months, 2025
- Verified
- Yes, against first-party data
| Metric | Before | After |
|---|---|---|
| Free-listing clicks, supplements brand, three months | 0% change | 130% change |
| Clicks, fashion and footwear brand, 28 days | 0% change | 116% change |
| Impressions, fashion and footwear brand, 28 days | 0% change | 263% change |
| Incremental organic listing clicks, bakeware brand, year over year | 0clicks | 3500clicks |
Sources
- 1.How Google Merchant Center Feed Optimizations Drove Triple-Digit Click Growth for 3 Ecommerce Brands - Uproer, November 5, 2025Primary
Frequently asked questions
Are the clients in Uproer's Merchant Center case study named?
No. The article describes a kitchen and bakeware brand, a health and wellness brand and a fashion and footwear brand without naming them. That limits outside verification, so treat the figures as the agency's own reported results.
Was the 3,500 click gain a percentage?
No. For the bakeware brand the source gives an absolute figure, 3,500 incremental clicks from organic Merchant Center listings year over year within three months. It states no baseline, so no percentage can be derived from it.
Did feed changes alone cause the gains?
The source attributes each result to the feed work described, but it does not describe a control group or other changes running at the same time. We report the numbers as stated and do not claim isolated causation.
About the author
Founder
Founder, UpgradIQ, Inc.
Adam Hafez works on technical SEO and search measurement: how pages get crawled, indexed, ranked and now quoted by answer engines. He founded UpgradIQ, which reads Google Search Console and GA4 to tie ranking movement back to the changes that caused it. He publishes what the data supports and states the limits of it.
- Technical SEO
- Search Console and GA4 measurement
- Answer engine optimization
- Structured data
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