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Google Business Profile adds four dietary attributes

Google is rolling out gluten-free, dairy-free, halal and kosher dietary attributes for restaurants in Business Profiles, set per menu item.

Published · 1 min read

Written byAdam Hafez
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A printed restaurant menu on a table next to a cup of coffee

Key takeaways

  • Google is rolling out gluten-free, dairy-free, halal and kosher attributes for restaurants in Business Profiles.
  • The new attributes sit alongside the vegetarian and vegan attributes that were already available.
  • Owners update them in the profile by choosing Edit menu, selecting an item and checking the applicable dietary badges.
  • Lisa Landsman of Google says tagged dishes can stand out when people search Google Maps or Search for a specific diet.
  • Barry Schwartz notes that nothing he saw suggests the kosher or halal claims are independently verified, which is his own observation.

Google is rolling out new dietary attributes for local restaurants in Google Business Profiles. Barry Schwartz reported it at Search Engine Roundtable on 13 October 2026.

What is new?

Google added gluten-free, dairy-free, halal and kosher attributes. Vegetarian and vegan attributes were already there. Lisa Landsman of Google announced the change on LinkedIn, calling it great news for local restaurants. We could not fetch her post, so its wording is as reported by Search Engine Roundtable.

Where does it show up?

Landsman says that when diners search Google Maps or Search for a specific diet, such as “gluten-free dinner near me”, tagged dishes help a restaurant’s items stand out on its profile. Google’s stated aim is to remove some of the planning friction for diners with dietary needs.

How do owners set it?

Schwartz gives the steps: open your Google Business Profile, select Edit menu, choose an item and check the applicable dietary badges. The attributes are set per menu item, so a restaurant with a menu in its local SEO setup has to tag dishes one by one.

What is not known?

The sources give no rollout schedule, no list of countries or languages, and no word on how Google checks the tags. Schwartz writes that he suspects there is very little validation behind the kosher option and that you have to trust the restaurant. That is his opinion, not a Google statement.

For another recent Business Profile change, see Google’s local panel now shows a WhatsApp button. To test the markup on a restaurant’s own site, use the LocalBusiness schema checker.

The evidence

Type
industry
Impact
low
Affects
Google Business Profile, Restaurant menus, Google Maps

Sources

  1. 1.Google Business Profiles Expands Dietary Attributes For Restaurants - Search Engine Roundtable, October 13, 2026Primary

Frequently asked questions

Which dietary attributes did Google add to Business Profiles?

Gluten-free, dairy-free, halal and kosher, for restaurants. Vegetarian and vegan attributes were already there.

How does a restaurant set them?

Per Search Engine Roundtable, open the Business Profile, choose Edit menu, pick an item and check the applicable dietary badges.

Does Google verify the kosher or halal tag?

The sources say nothing about verification. Barry Schwartz suspects there is little independent validation and that owners must be trusted, which is his own view.

About the author

Adam Hafez
Adam Hafez

Founder, UpgradIQ FZC LLC

Adam Hafez works on technical SEO and search measurement: how pages get crawled, indexed, ranked and now quoted by answer engines. He founded UpgradIQ, which reads Google Search Console and GA4 to tie ranking movement back to the changes that caused it. He publishes what the data supports and states the limits of it.

  • Technical SEO
  • Search Console and GA4 measurement
  • Answer engine optimization
  • Structured data

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