News
Bing tests calling its Copilot Search tab AI Mode
Bing is testing an AI Mode label on the search tab normally named Copilot Search, a month after testing Google's AI Overviews name for its answer box.
SERP features - snippets, panels and result layouts
What SERP features means
SERP features are the elements a search results page shows beyond standard links, such as featured snippets, People Also Ask boxes, sitelinks, knowledge panels, carousels and rich results. They change how much attention and how many clicks each organic result receives, and some of them can be earned through content and structured data.
Studies
SearchPilot: adding 'The Best' to title tags lifted traffic 10%
SearchPilot split-tested putting 'The Best' at the start of an editorial site's title tags. The variant pages gained 10% more organic traffic.
Tools
AggregateRating schema checker for review snippets
AggregateRating schema checker: test JSON-LD against Google review snippet rules for ratingValue, counts, scale and item type. Free, runs in your browser.
Tools
Organization logo structured data generator
Logo structured data generator: build Organization JSON-LD with logo, url, name and sameAs, and check Google's logo rules. Free, runs in your browser.
Algorithm Updates
Domain diversity update (2010): more results from one site
On 20 August 2010 Google began showing more results from a single site when a query signalled strong interest in that domain. What it changed.
Algorithm Updates
Featured snippet deduplication (2020): what changed and what to do
From 22 January 2020, Google stopped repeating a page in the first page of results once it was shown as the featured snippet.
Algorithm Updates
February 2026 Discover update: dates, what changed and what to do
Google's February 2026 Discover core update ran about 22 days, 5 to 27 February 2026, for English-language users in the US. What changed and what to do.
Algorithm Updates
Topic authority system (2023): how Google ranks expert news sources
Google described its topic authority system on 23 May 2023. It helps surface expert and local publications for news queries in Search and News.
News
Bing tests another expandable sitelinks interface
Bing is testing a sitelinks variant that reveals a description under a sitelink only when the cursor hovers over it, per a 24 September 2026 report.
News
Google tests AI Overviews in the hotel side panel
Google is testing AI Overviews at the bottom right of hotel results, under the knowledge panel, not at the top of the page. Google has not confirmed it.
Reports
Which SERP features sit next to AI Overviews, per Semrush
Semrush's refreshed study: Related searches (95.32%) and People Also Ask (90.03%) almost always appear beside an AI Overview, and ads now reach 25%.
Research
A year of SearchPilot split tests on adding FAQ schema
SearchPilot's aggregate split tests found FAQ schema was positive 67% of the time, with organic traffic uplifts of 4-15% while the rich result existed.
Research
Sistrix CTR study: how SERP layout changes position-1 clicks
Sistrix analyzed 80 million keywords and found position 1 averages 28.5% CTR, ranging from 13.7% to 46.9% depending on the SERP layout.
News
Google documents its EEA-only aggregator and supplier units
Google's September 2026 changelog documents aggregator units, supplier units and carousels: result formats limited to the EEA, South Africa and Turkiye.
News
ChatGPT Ads adds oCPC bidding and a product carousel
OpenAI added beta conversion bidding, dynamic URL macros and a multi-product carousel to ChatGPT Ads product feed campaigns on August 7, 2026.
Research
Featured snippet stats: which numbers are real, and which aren't
Featured snippet prevalence and CTR figures vary by nearly 2x across sources. Here is which trace to a real, dated study, and which don't trace anywhere.
News
Google removes FAQ rich results from Search
FAQPage markup no longer earns an expanded snippet in Google Search as of 7 May 2026, though the schema stays valid and other crawlers still read it.