SEO Madmanby Adam Hafez

Topic

SERP features - snippets, panels and result layouts

What SERP features means

SERP features are the elements a search results page shows beyond standard links, such as featured snippets, People Also Ask boxes, sitelinks, knowledge panels, carousels and rich results. They change how much attention and how many clicks each organic result receives, and some of them can be earned through content and structured data.

Bing tests a Recommended by label on product results

Bing is testing a Recommended by section that names a company beside product thumbnails, with no link to it. Microsoft has not commented.

Oct 2

Google Discover eligibility gate: what Google's analyst said

Google's Discover trust and safety analyst described a three-way eligibility gate and image rules at Search Central Live Barcelona, per a ROAST recap.

Oct 2

Bing tests editable labels on images in search results

Bing is testing an Editable label and an edit icon on images in Bing Search that open its AI image creation tool. Microsoft has not commented.

Oct 1

Bing tests product feature labels on product listings

Bing is testing short feature labels such as lightweight and performs well on product grid listings, shown as a hover overlay. Microsoft has not commented.

Oct 1

Google tests AI Overview citations at the bottom and a loading button

Google is testing AI Overview citation cards below the answer instead of on the right, and a loading state in place of Show more. Neither is confirmed.

Oct 1

Google AI Overviews now show for many large brand queries

Chris Long found AI Overviews on 93% of about 100 large brand queries he tested. Most sit mid-page, and Google and news sites are exceptions.

Oct 1

Google appeals the EU order to share search data with rivals

Google appealed two EU Digital Markets Act decisions on 29 September 2026. Nick Fox says Europe's Search is degraded and spam checks were pulled back.

Oct 1

Google tests two rows of buttons in the mobile local panel

Google is testing two rows of action buttons in the mobile local panel, after earlier tests of a scrollable row and a numbered show more button.

Oct 1

Google tests sponsored products styled like the organic grid

Google is testing a sponsored products block laid out like the free product grid, with a small title as the main label. Google has not confirmed the test.

Oct 1

Google removes the Search profile Follow button on desktop

Google appears to have dropped the Follow button for Search profiles on desktop results, though it stays on mobile. It reportedly returned days later.

Oct 1

Bing tests calling its Copilot Search tab AI Mode

Bing is testing an AI Mode label on the search tab normally named Copilot Search, a month after testing Google's AI Overviews name for its answer box.

Sep 26

SearchPilot: adding 'The Best' to title tags lifted traffic 10%

SearchPilot split-tested putting 'The Best' at the start of an editorial site's title tags. The variant pages gained 10% more organic traffic.

Sep 26

AggregateRating schema checker for review snippets

AggregateRating schema checker: test JSON-LD against Google review snippet rules for ratingValue, counts, scale and item type. Free, runs in your browser.

Sep 26

Organization logo structured data generator

Logo structured data generator: build Organization JSON-LD with logo, url, name and sameAs, and check Google's logo rules. Free, runs in your browser.

Sep 26

Algorithm Updates

Domain diversity update (2010): more results from one site

On 20 August 2010 Google began showing more results from a single site when a query signalled strong interest in that domain. What it changed.

Sep 26

Algorithm Updates

Featured snippet deduplication (2020): what changed and what to do

From 22 January 2020, Google stopped repeating a page in the first page of results once it was shown as the featured snippet.

Sep 26

Algorithm Updates

February 2026 Discover update: dates, what changed and what to do

Google's February 2026 Discover core update ran about 22 days, 5 to 27 February 2026, for English-language users in the US. What changed and what to do.

Sep 26

Algorithm Updates

Topic authority system (2023): how Google ranks expert news sources

Google described its topic authority system on 23 May 2023. It helps surface expert and local publications for news queries in Search and News.

Sep 26

Bing tests another expandable sitelinks interface

Bing is testing a sitelinks variant that reveals a description under a sitelink only when the cursor hovers over it, per a 24 September 2026 report.

Sep 25

Google tests AI Overviews in the hotel side panel

Google is testing AI Overviews at the bottom right of hotel results, under the knowledge panel, not at the top of the page. Google has not confirmed it.

Sep 25

Which SERP features sit next to AI Overviews, per Semrush

Semrush's refreshed study: Related searches (95.32%) and People Also Ask (90.03%) almost always appear beside an AI Overview, and ads now reach 25%.

Sep 23

A year of SearchPilot split tests on adding FAQ schema

SearchPilot's aggregate split tests found FAQ schema was positive 67% of the time, with organic traffic uplifts of 4-15% while the rich result existed.

Sep 20

Sistrix CTR study: how SERP layout changes position-1 clicks

Sistrix analyzed 80 million keywords and found position 1 averages 28.5% CTR, ranging from 13.7% to 46.9% depending on the SERP layout.

Sep 18

Google documents its EEA-only aggregator and supplier units

Google's September 2026 changelog documents aggregator units, supplier units and carousels: result formats limited to the EEA, South Africa and Turkiye.

Sep 12

Google adds a custom button for preferred sources in Search

Google's docs now explain how to add an interactive button that lets readers pick your site as a preferred source. Here is what the documentation says.

Aug 20

ChatGPT Ads adds oCPC bidding and a product carousel

OpenAI added beta conversion bidding, dynamic URL macros and a multi-product carousel to ChatGPT Ads, reported on August 7, 2026.

Aug 10

Google adds review snippet rule on fake and incentivized reviews

Google's review snippet docs now bar fake reviews and undisclosed incentivized ones from your page and markup. Logged in the updates log on 24 July 2026.

Jul 24

Featured snippet stats: which numbers are real, and which aren't

Featured snippet prevalence and CTR figures vary by nearly 2x across sources. Here is which trace to a real, dated study, and which don't trace anywhere.

Jun 25

Google removes FAQ rich results from Search

FAQPage markup no longer earns an expanded snippet in Google Search as of 7 May 2026, though the markup stays valid and Google says leaving it is harmless.

Jun 22