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SEO Madmanby Adam Hafez

Bing tests another expandable sitelinks interface

Bing is testing a sitelinks variant that reveals a description under a sitelink only when the cursor hovers over it, per a 24 September 2026 report.

Published · 2 min read

Written byAdam Hafez
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Key takeaways

  • Search Engine Roundtable reported the test on 24 September 2026, describing it as another expandable sitelinks interface from Bing.
  • In this variation a description appears under a sitelink only after the searcher hovers the cursor over that specific sitelink.
  • Sachin Patel spotted the test and shared a video of it, and the report includes a GIF showing the interface in action.
  • The report cites no statement from Microsoft, so whether the test will roll out more widely is unconfirmed.
  • Search Engine Roundtable links two earlier Bing tests, animated zoom sitelinks and auto-expanding sitelinks in Bing Ads, as prior variations of the same idea.

Bing is testing another expandable sitelinks interface, reported by Search Engine Roundtable on 24 September 2026. Sachin Patel shared a video of it on X and on Search Engine Watch, and the report includes a GIF of the behavior. Microsoft has not commented, so treat it as an experiment.

In this variation, a description shows beneath a sitelink only after the searcher hovers the mouse cursor over that particular sitelink. Until then the sitelinks are not expanded. The report describes it as another version of expanding sitelinks rather than a new feature.

No. Search Engine Roundtable ties it to two earlier variations, and both are on record.

  • Zoomable sitelinks, January 2023. Frank Sandtmann spotted organic sitelinks that grew in size on mouseover, with image boxes shown alongside the snippet and sitelinks. He noted that such results take up a lot of results page space.
  • Auto-expanding ad sitelinks, March 2025. Barry Schwartz saw Bing search ads that expanded on their own to reveal sitelinks underneath, with no click needed, pushing other results down.

This test differs in that expansion depends on hover, not on a zoom effect or automatic opening, and it reveals descriptions rather than more links. The report’s author said he does not mind this version but had little else to say about it.

The report says nothing about Bing’s own controls. Google’s sitelinks documentation is a useful general baseline, with the caveat that it describes Google, not Bing. Google says sitelinks are automated and that its systems “analyze the link structure of your site to find shortcuts,” and recommends:

  • page titles and headings that are “informative, relevant, and compact”
  • a logical structure that links to important pages from other relevant pages
  • concise internal anchor text that is relevant to the target page

Google also says a sitelink can be removed only by removing the page or using noindex. Whether Bing works the same way is not covered by these sources. To see how your titles read when truncated, try the SERP snippet preview.

What should SEOs take from it?

Nothing has been announced, and the report gives no rollout date or scope. The practical point is narrow: sitelink descriptions may be shown or hidden by interaction in some Bing tests, so wording that only makes sense when expanded is a risk to note, not to act on yet. For other Bing results page experiments this month, see Bing’s HTTPS and site name display tests, and track this under technical SEO.

The evidence

Type
industry
Impact
low
Affects
SERP display, sitelinks

Sources

  1. 1.Bing Tests Another Expandable Sitelinks Interface - Search Engine Roundtable, September 24, 2026Primary
  2. 2.Microsoft Bing Tests Zoomable Sitelinks - Search Engine Roundtable, January 6, 2023Primary
  3. 3.Bing Ads Auto Expanding Sitelinks - Search Engine Roundtable, March 6, 2025Primary
  4. 4.Learn About What Sitelinks Are - Google Search CentralPrimary

Frequently asked questions

What does Bing's new expandable sitelinks test do?

According to Search Engine Roundtable, it shows a description beneath a sitelink only after the searcher hovers the mouse cursor over that specific sitelink.

Has Microsoft confirmed the test?

The report cites no statement from Microsoft. It is a test spotted by Sachin Patel, and nothing published confirms a rollout.

About the author

Adam Hafez
Adam Hafez

Founder, UpgradIQ FZC LLC

Adam Hafez works on technical SEO and search measurement: how pages get crawled, indexed, ranked and now quoted by answer engines. He founded UpgradIQ, which reads Google Search Console and GA4 to tie ranking movement back to the changes that caused it. He publishes what the data supports and states the limits of it.

  • Technical SEO
  • Search Console and GA4 measurement
  • Answer engine optimization
  • Structured data

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