Altitude
How zoomed-out a view is, from one page up to the whole property, so each reader gets the right level of detail.
Altitude is how high you are flying over your data. A low altitude shows one page or one query in detail; a high altitude rolls everything up to the property or account level for an executive summary.
The product lets you move between altitudes so an operator can debug a single URL while a stakeholder reads the one-line outcome - the same honest numbers, summarized to the right height.