Working opportunities

Where they come from

Opportunities are computed from your own GSC and GA4 data - pages a small change could help, queries you rank for but under-earn on, and decaying content worth refreshing.

Reading the ranking

Each opportunity is scored by likely impact against effort, using your history. The list is a starting point for judgment, not an autopilot.

Closing the loop

When you act on an opportunity, log the change. The next sync measures it, and the result feeds back into how future opportunities are ranked.