Best practices

Log changes as you make them

Attribution is only as good as your growth memory. A change logged on the day it ships gives the cleanest before-and-after.

Read for consistency, not spikes

Trust a signal that shows up across queries and pages over a single dramatic day. One spike is noise more often than not.

Respect the confidence label

A modeled or partial reading is a hint, not a verdict. Let more history accumulate before betting on it.

Don't over-read

First-party data is honest but finite. When it cannot answer, it says so - take that at face value rather than forcing a story.