Reading attribution

What attribution shows

For a tracked change, SEOMadman shows the movement in clicks and conversions around the change date, compared to your own prior history.

Confidence, not certainty

Every reading carries a confidence label. We show correlation - the change and the movement happened together - and never assert causation. A synthetic-control style comparison isolates the signal from seasonal noise where the data supports it.

How to use it

• Treat a high-confidence positive reading as evidence, not proof.
• Look for consistency across queries and pages, not a single spike.
• When history is too short to compare, the reading says so rather than inventing a number.