Using benchmarks

What a benchmark is

Your percentile against an anonymized cohort of consenting properties - an honest read on where you stand, built without scraping a single competitor.

K-anonymity

Cohorts are k-anonymous and opt-in. No competitor is named, crawled, or exposed. You can leave the cohort at any time, which removes your data.

Reading it

A percentile is context, not a target. Use it to judge whether a metric is healthy for properties like yours, then act through opportunities and diagnostics.