Getting started
Connect GA4
Link Google Analytics 4 for conversions and revenue context, read-only.
Why connect GA4
Search Console tells you what happened in search. GA4 adds what happened after the click - conversions and, where available, revenue. Together they let SEOMadman attribute outcomes, not just rankings.
Authorize access
Connect with the Google account that has access to the GA4 property. The scope is analytics.readonly. As with Search Console, access is read-only.
A note on sampling
GA4 can sample data on large date ranges. Where a figure is sampled, SEOMadman labels it, so you never mistake a sampled estimate for an exact count.