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Core concepts

Growth memory, attribution, opportunities, and the honesty model in one page.

Growth memory

Every change you log becomes a dated entry in your growth memory - a durable record of what you did and when. This is what turns a pile of metrics into a story you can defend.

Attribution

When clicks or conversions move, SEOMadman looks back at what changed near that moment and links the two, with a confidence label. It is correlation, framed honestly, never a causal claim.

Opportunities and diagnostics

  • Opportunities are ranked, do-this-next moves derived from your own data.
  • Diagnostics surface what is quietly costing you clicks or conversions.

The honesty model

No fabricated numbers, ever. If data is still collecting or a source is missing, the product says so instead of guessing.