Bing tests a Recommended by label on product results

Bing is testing a section in its results labeled Recommended by, followed by the name of a company. Barry Schwartz reported it at Search Engine Roundtable on 2 October 2026.

What does the section show?#

The section carries the name of the company making the recommendations. Under it sit product thumbnails, and those link to various retailers, not to the recommender. Schwartz says there is no way to verify that the brand actually recommended the products, and he saw no links to the source of the recommendation.

His example reads “Recommended by GearLab”. It has no link to GearLab, and clicking the products leads to retailer sites that do not mention GearLab.

Who spotted it?#

Sachin Patel posted the sighting on X and at Search Engine Watch. Schwartz replicated it in some browsers only, so it may not show for everyone.

Why does it look familiar?#

Schwartz says Google tested a recommended by section for product results in May 2025, and he speculates that Bing may be playing off that. That link is his guess, not something either company has said. He calls the Bing version “super confusing”.

What is not known?#

Microsoft has made no statement about the test, and the source gives no rollout information. Whether the section will ship at all is open.

What can product page owners do?#

Nothing is documented. The sources describe no markup, feed field or program that controls the section, so there is nothing to opt in to or out of. What you can do is look for it on your own product queries in Bing and note which names appear. For the structured data that product pages already depend on, the Product snippet schema checker tests your markup. For another Bing product layout test, see Bing’s product feature labels test.