Bing tests product feature labels on product listings

Bing is testing short feature labels on product listings in its search results. Barry Schwartz reported it at Search Engine Roundtable on 30 September 2026, based on screenshots from Khushal Bherwani.

What do the labels say?#

The labels are short descriptors such as great for, effective, performs well and lightweight. Bherwani posted on X that the key feature label on the product grid comes as an overlay while hovering over a listing, and he shared screenshots of it. Schwartz says Bherwani spotted it a couple of times.

Is this a new test?#

Possibly not. Schwartz says he does not track Bing results as closely as Google, so this may not be 100% new. That caveat matters: it is a sighting from one account, not a launch announcement.

What is not known?#

The source leaves several questions open:

• Where the label text comes from, for example product data, reviews or a model.
• Whether the labels show for every product category or only some.
• Whether the overlay also appears on mobile.
• Whether Microsoft plans to ship it.

Microsoft has not commented in the source, so nothing here is confirmed.

What should merchants check?#

Look at your own products on a Bing results page and hover over the listing. If a label shows, note the wording and which products get one. For the structured data side of product pages, the Product snippet schema checker tests your markup. For other Bing layout experiments, see Bing’s expandable sitelinks test.