Adam Hafez
Key takeaways
- Bing is testing two ways to flag images that can be edited with its AI image feature, an Editable label and a customize button.
- Sachin Patel spotted the Editable label written on the image itself, and Khushal Bherwani spotted the customizable button variation.
- Barry Schwartz replicated a version with only the edit icon, which shows Customize on hover and opens Bing's image creation tool when the pencil is clicked.
- The source mentions no Microsoft statement and no rollout scope, so this is an observed test.
Bing is testing a way to mark images in Bing Search that you can edit with its AI image feature. Barry Schwartz reported two variations at Search Engine Roundtable on 25 September 2026, both spotted by other SEOs on X.
What are the two variations?
The first, spotted by Sachin Patel, puts the word Editable on the image itself. He posted a screenshot of it on X. The second, spotted by Khushal Bherwani, is a customizable button on the image, which he also posted a screenshot of.
Schwartz replicated a version of the second one: a plain edit icon. When he hovered the cursor over it, a Customize label appeared. Clicking the pencil icon took him into Bing’s image creation tool.
What does it mean for image SEO?
Nothing measurable is reported. The label and the button sit on images in the results, and the source says nothing about ranking, traffic or how Bing decides which images get a label.
What the test does is connect image results to Bing’s own image creation tool. If you publish original imagery, it is worth checking how your images look in Bing Images, and keeping your image alt text accurate while you do.
Is this live for everyone?
No sign of that. Both variations were spotted by individual users, and Microsoft has not commented in the source. Treat it as a test that may change or disappear.
What is not known?
The source leaves open which images get a label, whether the labels show for everyone, and whether Microsoft plans to ship either version. It also does not say how the two variations relate, for example whether one replaces the other. For another Bing display test from the same week, see Bing’s AI Mode tab test.
The evidence
- Type
- industry
- Impact
- low
- Affects
- Bing Images, Image search results, Bing image creation
Sources
- 1.Microsoft Bing Testing Editable Labels On Images - Search Engine Roundtable, September 25, 2026Primary
- 2.Sachin Patel on X: Editable label on Bing images - Sachin Patel on XPrimary
- 3.Khushal Bherwani on X: customizable button on Bing images - Khushal Bherwani on XPrimary
Frequently asked questions
What does the Editable label on Bing images mean?
It marks an image that can be edited with Bing's AI image feature. Search Engine Roundtable reports the label as one of two variations in a test.
What happens when you click the pencil icon?
Barry Schwartz reports that it takes you into the Bing image creation tool. When he hovered over the icon, he saw a Customize label.
Does this change how images rank in Bing?
Nothing reported says so. The source describes only a label and a button on images, and it does not mention ranking.
About the author
Founder, UpgradIQ FZC LLC
Adam Hafez works on technical SEO and search measurement: how pages get crawled, indexed, ranked and now quoted by answer engines. He founded UpgradIQ, which reads Google Search Console and GA4 to tie ranking movement back to the changes that caused it. He publishes what the data supports and states the limits of it.
- Technical SEO
- Search Console and GA4 measurement
- Answer engine optimization
- Structured data
The briefing
Only what actually changed in search, delivered in full by RSS, Atom or JSON feed.
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