Google Analytics outage on 29 September 2026 is resolved

Google Analytics had a short outage on the evening of 29 September 2026 in US Eastern time, and Google says it is fixed. Search Engine Roundtable reported that Google confirmed the problem at 8:57 pm ET.

What did Google say?#

The incident sits on the Google Ads Status Dashboard, which carries three updates, all in UTC:

Time (UTC, 30 September)	Google’s update
12:57 AM	Investigating reports of an issue
12:59 AM	Restored for some users, fix for all expected soon
1:44 AM	Resolved, with an apology

The second update added that the time frame was “an estimate and may change”, and Search Engine Roundtable noted that Google gave no actual time frame for a fix. The final update says the problem “has been resolved” and thanks users for their patience.

When did it start and end?#

By the timestamped updates, the gap between the first update and the resolution is 47 minutes. The dashboard’s summary line gives a different window, from 00:41 to 02:52 UTC on 29 September. That does not match the updates, so we use the update times and cannot reconcile the two. Neither says when the problem actually began for users.

What was broken?#

Search Engine Roundtable described issues with “loading the platform”, and said Barry Schwartz saw no problem accessing Google Analytics once the fix was posted, nor many complaints. Google’s own posts say only “an issue with Google Analytics”. They do not name a cause, the products affected or the regions.

Should you check your data?#

Google’s updates do not say whether data collection or reporting was affected, and we found no statement either way. If you saw a dip in sessions around 8:57 pm to 9:44 pm ET on 29 September, treat it as unconfirmed and note it before you compare periods. If you are rebuilding your reporting, see our note on the custom dashboards rolling out in Google Analytics.