---
title: "Google Analytics outage on 29 September 2026 is resolved"
url: https://seomadman.com/news/google-analytics-outage-restored
section: news
language: en
published: 2026-10-01T00:00:00.000Z
modified: 2026-10-01T00:00:00.000Z
author: Adam Hafez
topics: ["Analytics"]
---

# Google Analytics outage on 29 September 2026 is resolved

## The short answer

Google Analytics had an outage on 29 September 2026 that Google has now resolved. Google's status dashboard logged the first report at 12:57 AM UTC on 30 September, said service was restored for some users two minutes later, and marked the issue resolved at 1:44 AM UTC. Google has given no cause.

## Key takeaways

- Google's status dashboard logged "an issue with Google Analytics" at 12:57 AM UTC on 30 September 2026, which is 8:57 pm ET on 29 September.
- Two minutes later Google said service had been restored for some users and expected a resolution for all users in the near future.
- At 1:44 AM UTC Google wrote that the problem had been resolved, 47 minutes after the first update.
- Search Engine Roundtable described the problem as Google Analytics not loading, while Google's posts do not describe the symptom or give a cause.
- Google's updates do not say whether data collection or reporting was affected, so check your own reports for gaps around that window.

Google Analytics had a short outage on the evening of 29 September 2026 in US Eastern time, and
Google says it is fixed. [Search Engine Roundtable](https://www.seroundtable.com/google-analytics-fix-42187.html)
reported that Google confirmed the problem at 8:57 pm ET.

## What did Google say?

The incident sits on the Google Ads Status Dashboard, which carries three updates, all in UTC:

| Time (UTC, 30 September) | Google's update |
| --- | --- |
| 12:57 AM | Investigating reports of an issue |
| 12:59 AM | Restored for some users, fix for all expected soon |
| 1:44 AM | Resolved, with an apology |

The second update added that the time frame was "an estimate and may change", and Search Engine
Roundtable noted that Google gave no actual time frame for a fix. The final update says the
problem "has been resolved" and thanks users for their patience.

## When did it start and end?

By the timestamped updates, the gap between the first update and the resolution is 47 minutes.
The dashboard's summary line gives a different window, from 00:41 to 02:52 UTC on 29 September.
That does not match the updates, so we use the update times and cannot reconcile the two.
Neither says when the problem actually began for users.

## What was broken?

Search Engine Roundtable described issues with "loading the platform", and said Barry Schwartz saw
no problem accessing Google Analytics once the fix was posted, nor many complaints. Google's own
posts say only "an issue with Google Analytics". They do not name a cause, the products affected
or the regions.

## Should you check your data?

Google's updates do not say whether data collection or reporting was affected, and we found no
statement either way. If you saw a dip in sessions around 8:57 pm to 9:44 pm ET on 29 September,
treat it as unconfirmed and note it before you compare periods. If you are rebuilding your
reporting, see our note on the
[custom dashboards rolling out in Google Analytics](/news/ga4-custom-dashboards-launch).

## Frequently asked questions

### Was Google Analytics down on 29 September 2026?

Google's status dashboard says it investigated reports of an issue with Google Analytics, restored service for some users at 12:59 AM UTC on 30 September and resolved it at 1:44 AM UTC.

### Did the outage lose my Google Analytics data?

Google's status updates do not say. They describe only an issue with Google Analytics and a resolution. Check your reports for gaps around 12:57 to 1:44 AM UTC on 30 September.

### What caused the Google Analytics problem?

Google has not said. Search Engine Roundtable described it as trouble loading the platform, but the status dashboard gives no cause or symptom.

## Sources

1. [Incident details: Google Analytics](https://ads.google.com/status/publisher/incidents/zgBxaA9uCvCforctpRHW) - Google Ads Status Dashboard (primary)
2. [Google Working To Restore Google Analytics](https://www.seroundtable.com/google-analytics-fix-42187.html) - Search Engine Roundtable