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SEO Madmanby Adam Hafez

Core Web Vitals and rankings: what the correlation shows

CrUX data and a 20,000-URL ranking study both show a link between Core Web Vitals and rank, but Google's own docs put content relevance first.

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Written byAdam Hafez
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Key takeaways

  • The 2025 Web Almanac, built on CrUX data from July 2025, found 48% of mobile origins and 56% of desktop origins pass all three Core Web Vitals.
  • LCP is the weakest of the three metrics on mobile, with only 62% of mobile origins passing it compared with 77% for INP and 81% for CLS.
  • A Screaming Frog study of 2,500 keywords and roughly 20,000 URLs found position 1 results pass Core Web Vitals near 19-20% of the time against 10-11% for positions 5 through 9.
  • Google's own documentation says it shows the most relevant content even when page experience is sub-par, which caps how much weight a correlation study can imply.
  • Sites that rank well and pass Core Web Vitals often share a third cause, such as engineering investment, so the gap is not proof that fixing LCP alone moves rankings.

Every few months a number resurfaces that sounds too clean to be true: some precise share of the web passes Core Web Vitals, and pages that pass supposedly rank higher because of it. Both halves of that claim exist in real data. Neither half says what the SEO folklore around it usually claims.

What the field data actually says

The Chrome UX Report is the only public, large-scale measurement of how real visitors experience real pages, and the clearest citable read of it comes from the HTTP Archive’s Web Almanac. Its 2025 performance chapter, built on CrUX data through July 2025, puts the share of origins passing all three Core Web Vitals at 48% on mobile and 56% on desktop. Broken down by metric, mobile LCP is the weak link at 62% passing, against 77% for INP and 81% for CLS.

A widely repeated figure claiming 55.9% of origins passed as of May 2026 circulated in search results while researching this piece. It could not be traced to the CrUX dashboard, the HTTP Archive, or any outlet citing CrUX data directly, only to secondary blog posts restating each other. It is not used here for that reason.

What the correlation study found, and what it does not prove

A Screaming Frog analysis pulled Core Web Vitals status for roughly 20,000 URLs ranking across 2,500 keywords in UK search results, using the PageSpeed Insights API against CrUX data. Position 1 results passed Core Web Vitals near 19-20% of the time; positions 5 through 9 flattened to roughly 10-11%, a gap the study’s own author describes as unlikely to mean Core Web Vitals is a hidden major ranking factor.

That hedge matters. A pre-filtered set of already-ranking URLs will tend to skew toward sites with more resources across the board: better hosting, more engineering attention, more mature content operations. A faster page and a higher-ranking page can share a cause without either one causing the other, and this study’s sample size and single-country, single-snapshot design mean it has not been replicated at a scale that would settle the question either way.

What Google itself says

Google’s own page experience documentation is unambiguous about the ordering: Search “always seeks to show the most relevant content, even if the page experience is sub-par.” Page experience is described as something that can help decide between pages that are already similarly relevant, not a signal that competes with relevance directly. That statement, from the party that controls the ranking system being studied, is the strongest available evidence for how much weight Core Web Vitals actually carries, and it is consistent with both datasets above: real, measurable, and secondary to content.

What this means for prioritizing the work

Treat Core Web Vitals as a floor, not a lever. If a site is failing LCP or INP outright, that is a defensible, evidence-backed fix: it removes a plausible tie-breaking disadvantage and, separately, protects conversion and user experience regardless of what it does to rankings. But do not sell Core Web Vitals work to a client or a stakeholder on the promise of a ranking jump from a passing score alone. The field data shows roughly half of origins already pass; the correlation data shows an association among sites that were already competing well; and Google says relevance decides first. Fix real failures, measure the outcome you actually control, such as bounce rate or conversion, and keep the ranking claim honest.

The evidence

Sample
CrUX: millions of origins; study: 2,500 kw, ~20k URLs

Hypothesis: Pages that pass Core Web Vitals thresholds rank measurably higher in Google search results than pages that fail them, beyond what content relevance alone would predict.

Method: Cross-referenced Chrome UX Report field data, published through the HTTP Archive's Web Almanac, against an independently run correlation study that pulled CrUX pass/fail status for URLs ranking in the top 9 positions across 2,500 keywords. Google's own Search Central documentation on page experience was read directly for the company's stated position on how the signal is weighted. The method cannot separate correlation from causation: pages that rank well and pages that pass Core Web Vitals both tend to belong to sites with more engineering investment, so an observed gap between position 1 and position 9 does not show that Core Web Vitals caused the ranking difference.

Findings

  • Field data from CrUX, via the 2025 Web Almanac, shows 48% of mobile origins and 56% of desktop origins passing all three Core Web Vitals as of July 2025.
  • The Screaming Frog ranking study found position 1 search results pass Core Web Vitals roughly 19-20% of the time, against roughly 10-11% for positions 5 through 9, a gap the study's own author attributes to correlation rather than a proven causal effect.
  • Google's Search Central page experience documentation states plainly that Search 'always seeks to show the most relevant content, even if the page experience is sub-par,' which frames Core Web Vitals as a factor that can matter only once relevance is already similar.

Limitations: The two datasets are not directly comparable: CrUX measures pass/fail across the open web, while the ranking study measures pass/fail only among URLs that already rank for competitive keywords, a pre-filtered population. Sites that rank well and sites that pass Core Web Vitals commonly share a third cause, such as a larger engineering budget or a more mature CMS, which a simple pass-rate comparison cannot separate from a direct ranking effect. The ranking study covers one country's search results and one snapshot in time; a single UK-based crawl through the PageSpeed Insights API is not a global or repeated sample, and its 10-point gap has not been independently replicated at the same scale as the CrUX pass-rate figures.

Sources

  1. 1.Page experience and Search ranking - Google Search CentralPrimary
  2. 2.Performance | 2025 | The Web Almanac - HTTP Archive, November 1, 2025Primary
  3. 3.How Many Sites Actually Pass The Core Web Vitals Assessment? - Screaming Frog

About the author

Adam Hafez
Adam Hafez

Founder

Founder, UpgradIQ, Inc.

Adam Hafez works on technical SEO and search measurement: how pages get crawled, indexed, ranked and now quoted by answer engines. He founded UpgradIQ, which reads Google Search Console and GA4 to tie ranking movement back to the changes that caused it. He publishes what the data supports and states the limits of it.

  • Technical SEO
  • Search Console and GA4 measurement
  • Answer engine optimization
  • Structured data

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