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SEO Madmanby Adam Hafez

Every confirmed Google ranking update since December 2025

Eight confirmed updates, with Google's own start dates and rollout durations, and what the pattern says about when to judge a decline in your data.

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Written byAdam Hafez
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Key takeaways

  • Google's Search Status Dashboard lists eight confirmed ranking updates between 11 December 2025 and 18 August 2026.
  • Core updates in that set took an average of 14 days to complete, ranging from 11 days 21 hours to 18 days 2 hours.
  • Spam updates were faster but far less consistent, from 19 hours 30 minutes in March 2026 to 26 days 15 hours in August 2025.
  • The February 2026 Discover update ran 21 days 17 hours, the longest rollout of the period, and it targeted Discover rather than web results.
  • No core update has been confirmed since 21 May 2026, the longest gap between core updates in this record.

Most arguments about a traffic drop are arguments about dates. This is the record, as Google publishes it, with nothing added: eight confirmed ranking updates between December 2025 and September 2026.

The confirmed record

UpdateTypeStartedGoogle’s stated duration
August 2026 spam updateSpam18 Aug 20262 days, 16 hours
June 2026 spam updateSpam24 Jun 20262 days, 1 hour
May 2026 core updateCore21 May 202611 days, 21 hours
March 2026 core updateCore27 Mar 202612 days, 4 hours
March 2026 spam updateSpam24 Mar 202619 hours, 30 minutes
February 2026 Discover updateDiscover5 Feb 202621 days, 17 hours
December 2025 core updateCore11 Dec 202518 days, 2 hours
August 2025 spam updateSpam26 Aug 202526 days, 15 hours

The same table is published as JSON with the durations expressed in hours, so you can join it against your own analytics export instead of retyping it.

What the durations tell you

Core updates cluster. The three in this record took 11 days 21 hours, 12 days 4 hours and 18 days 2 hours, an average of about 14 days. When one starts, assume a fortnight of movement rather than guessing.

Spam updates do not cluster at all. March 2026 finished in under 20 hours; August 2025 took more than 26 days. The 8-day average describes nothing you would plan around - spam updates vary with what is being enforced, not with a fixed process.

The longest rollout is the most misread one. February 2026’s Discover update ran 21 days 17 hours and touched Discover only. A site whose Discover traffic moved that month while web rankings held steady was not experiencing a partial core update.

The gap nobody has explained

No core update has been confirmed since 21 May 2026. As of 10 September that is the longest interval between confirmed core updates in this record, filled with the usual industry conversation about unconfirmed volatility.

Google confirms what it confirms. Volatility trackers measure something real, but a proxy, and attaching “unconfirmed update” to a week of movement is a hypothesis, not a finding. If your traffic changed outside every window in the table above, the first suspect is your site or your market, not an update nobody can name.

Why we care

Export daily clicks and impressions from Search Console for a window starting at least a week before an update began and ending a week after it completed, then check which surface moved. A shift confined to Discover, to news carousels or to a single country is evidence about that surface, and the table above tells you which updates were even capable of producing it - the difference between diagnosing core update damage and assuming it.

The evidence

Period
December 2025 to September 2026
Sample
8 confirmed ranking updates

Method: Transcribed from the Ranking section of the Google Search Status Dashboard on 10 September 2026, which is Google's own record of confirmed updates. Start dates and durations are Google's, not estimates from third-party volatility trackers. Durations were converted to hours for the averages, and no update was excluded. Unconfirmed movement discussed in the industry is deliberately absent: if Google did not confirm it, it is not in this table.

Rollout duration by update, days
August 2026 spam update2.7d
June 2026 spam update2.0d
May 2026 core update11.9d
March 2026 core update12.2d
March 2026 spam update0.8d
February 2026 Discover update21.7d
December 2025 core update18.1d
August 2025 spam update26.6d

Sources

  1. 1.Google Search Status Dashboard - Google, September 10, 2026Primary
  2. 2.Google Search ranking updates documentation - Google Search CentralPrimary
  3. 3.Dataset: confirmed ranking updates (this report) - SEO MadmanPrimary

Frequently asked questions

How long should I wait before judging a core update?

Until the dashboard marks the rollout complete, then long enough for your own data to stabilise after it. Core updates in this record averaged 14 days end to end, so a verdict formed on day three is a verdict about a partial rollout.

Why does this table not include the updates everyone discussed but Google never confirmed?

Because the value of the table is that every row can be checked against Google's own dashboard. Unconfirmed volatility is real, but it belongs in a volatility tracker, not in a record of confirmed updates.

Is a long rollout a sign of a bigger change?

Nothing in this data supports that. The longest rollout in the period, at 21 days 17 hours, was the February 2026 Discover update, which affected a single surface rather than web ranking as a whole.

About the author

Adam Hafez
Adam Hafez

Founder

Founder, UpgradIQ, Inc.

Adam Hafez works on technical SEO and search measurement: how pages get crawled, indexed, ranked and now quoted by answer engines. He founded UpgradIQ, which reads Google Search Console and GA4 to tie ranking movement back to the changes that caused it. He publishes what the data supports and states the limits of it.

  • Technical SEO
  • Search Console and GA4 measurement
  • Answer engine optimization
  • Structured data

The briefing

One email when something in search actually changes. No digest padding.

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