Every change and its outcome is stored as durable, queryable knowledge, so the system gets smarter about your site over time. A win from six months ago is still evidence today.
Every content and technical change is logged once.
The outcome is tied back to the change that drove it.
It stays queryable, so old wins still inform today.
Stored as OKF: Markdown plus structured data, as plain text you can trust.
Every edit, redirect, and fix, dated and durable.
The clicks and conversions each change correlated with.
Decay and drops, kept beside their eventual fix.
The evidence linking a change to its later movement.
What fired, when, and whether it mattered in the end.
Past suggestions and whether acting on them worked.
A dashboard shows you now. Growth-memory shows you the arc: what you tried, what stuck, and why, so every decision is informed by everything that came before it.
Knowledge accruing as changes prove out over time.