How to read an attribution result
What the confidence, window, and signal on an attribution result actually mean, and how to act on them without overclaiming.
An attribution result is not a verdict; it is evidence. This guide walks the three things every result carries and how to read them: the signal strength, the window it covers, and the confidence we attach.
You will learn how to separate a change that clearly moved the number from one that merely coincided with it, and how to talk about the result honestly with a client or a stakeholder.