Why we show correlation, never causation

Every SEO tool wants to tell you a change caused a lift. It reads better. It sells better. It is also, almost always, a lie.

SEOMadman shows you the strength of a signal and the window it covers, then lets you decide. When your own Search Console and GA4 data confirms a shift after a change, we surface the correlation with explicit confidence. We never assert the cause on your behalf.

That restraint is the point. A number you can trust is worth more than a number that flatters you.