---
title: "Home Science Tools: pruning 200 blog pages, organic sessions up 104%"
url: https://seomadman.com/studies/homescience-tools-content-pruning-case-study
section: studies
published: 2026-09-16T00:00:00.000Z
modified: 2026-09-16T00:00:00.000Z
author: Adam Hafez
topics: ["Content strategy"]
---

# Home Science Tools: pruning 200 blog pages, organic sessions up 104%

## The short answer

Agency Inflow's case study on client HomeScienceTools.com describes pruning about 200 blog pages, roughly 10% of the blog, chosen for having little organic traffic, few pageviews, no conversions and no backlinks. In the months after the August 2018 pruning, the agency reports organic sessions up 104%, transactions up 102%, and strategic content revenue up 64%.

## Key takeaways

- Agency Inflow pruned roughly 200 pages, about 10% of client HomeScienceTools.com's blog, in early August 2018.
- Pages were selected for removal based on having little or no organic traffic, pageviews, conversions, or backlinks.
- Inflow reports a 104% increase in organic sessions and a 102% increase in transactions following the pruning.
- The agency also reports a 64% increase in what it calls strategic content revenue over the same period.
- The site's organic keyword footprint dipped slightly right after pruning, then grew substantially in the 90 days that followed, per the case study.

Inflow's case study on client HomeScienceTools.com is one of the more specific published examples
of content pruning on a real, named commercial site: it names the client, states a page count, and
gives percentage changes in sessions, transactions and revenue rather than vague claims of
"improvement." We read the case study page directly and report only what it states.

## What Inflow removed, and why

HomeScienceTools.com sells educational science products alongside a blog. In early August 2018,
Inflow pruned roughly 200 blog pages, about 10% of the blog's total page count. The case study says
pages were targeted for having "little or no organic traffic, total pageviews, conversions, and
backlinks", the standard content-pruning criteria: pages that draw no search visits, get no reader
engagement, convert nobody, and have no external links pointing at them. Inflow says it typically
deindexes 5% to 20% of a store's product and category pages during audits like this one, which
places the Home Science Tools blog cut at the lower end of that range.

## The reported results

In the case study's own words, the site saw a "104% increase in organic sessions" and a "102%
increase in transactions" following the pruning. Inflow also reports a "64% increase in strategic
content revenue" over the same tracking window, which ran through November 2018. The case study
describes one interim wrinkle worth noting: the site's organic keyword footprint "dropped slightly"
immediately after the pages came down, before increasing substantially over the 90 days that
followed. That dip-then-recovery pattern is common after a prune and is one reason agencies caution
against judging a pruning project on its first two or three weeks of data.

## Why this counts as evidence, and where it stops

This is Inflow's own account of its own client engagement, published to promote its services, not
an independent audit. The percentages are relative to the site's pre-pruning baseline rather than
stated as absolute session or revenue counts, and no external analytics platform is cited to confirm
them. What makes it usable evidence, rather than just another marketing claim, is the specificity:
a named site, a stated page count, a stated month, and four distinct metrics reported in the same
piece, including one, the keyword footprint dip, that runs against the agency's own headline result
before it recovers. A case study that only reported wins would be easier to dismiss.

Client marketing director Brandy Hansen is quoted in the piece calling the audit "timely, necessary,
and strategic," which is the kind of attributed quote that at least ties the account to a named
person at the client company, rather than leaving it anonymous.

## Frequently asked questions

### Who ran this content pruning project and on which site?

Digital marketing agency Inflow, working for its client HomeScienceTools.com, an online store selling educational science products. Inflow published the case study on its own site.

### How many pages were removed, and on what basis?

Roughly 200 pages, about 10% of the blog, chosen for having little or no organic traffic, total pageviews, conversions, or backlinks, according to the case study.

### What results does the case study report?

A 104% increase in organic sessions and a 102% increase in transactions, plus a 64% increase in what Inflow calls strategic content revenue, measured in the months after the pruning started in early August 2018. The organic keyword footprint dipped slightly right after pruning, then grew substantially over the following 90 days.

### Are these numbers independently audited?

No. They are the agency's own reported figures from its own analytics access to a client account, published as marketing material for Inflow's services, not verified by a third party or by Google.

## Sources

1. [Content Pruning Case Study: Deleting Pages to Boost SEO](https://www.goinflow.com/blog/content-pruning-case-study/) - Inflow (primary)