--- title: "Search Console now measures your TikTok, X and YouTube posts" url: https://seomadman.com/news/search-console-platform-properties section: news published: 2026-09-09T00:00:00.000Z modified: 2026-09-09T00:00:00.000Z author: Adam Hafez topics: ["Search Console", "Content strategy"] --- # Search Console now measures your TikTok, X and YouTube posts ## The short answer Google has introduced platform properties in Search Console, a property type that reports how a creator's Instagram, TikTok, X and YouTube content performs on Google Search and Discover. It shows clicks, impressions and the queries behind them, and it works for creators who own no website at all. ## Key takeaways - Google announced platform properties on 7 July 2026, adding a Search Console property type for Instagram, TikTok, X and YouTube accounts. - The Performance report covers clicks, impressions and the queries that led to a post, with the same filtering and export you get for a site. - An Insights report summarises traffic trends and top posts, and Achievements tracks click milestones over a rolling 28 day window. - Verification runs through the platform itself, so the property is authorised by the account rather than by a file or a DNS record. - This is the first Search Console surface that reports on content a creator does not host, which makes off-site publishing measurable rather than assumed. Search Console has spent its whole life reporting on one thing: pages you host. Platform properties break that assumption. Announced 7 July 2026 by Moshe Samet, Product Manager Lead for Search Console, the new property type reports how your Instagram, TikTok, X and YouTube content performs in Google Search and Discover. ## What a platform property reports **Performance.** Total clicks, impressions and related metrics, filterable down to the individual post and query. Google's own line: you can "track which search terms lead people to your Instagram, TikTok, X, and YouTube content on Search." **Insights.** The high-level view: recent traffic trends, top performing posts, and how people find the account through Google. ![The Insights report for a platform property in Search Console, showing overall clicks split between web search, video search, Discover and image search](../../../assets/editorial/search-console-platform-insights.png) *A platform property's Insights report, from Google's announcement post. The creator handle and numbers shown are Google's own illustrative example. [Source: Google Search Central](https://developers.google.com/search/blog/2026/07/search-console-social-video-platforms).* **Achievements.** Milestones, like passing a click threshold in the last 28 days. The lightest of the three, and the only one with no equivalent on a website property. ## Why this matters beyond social teams **Off-site publishing becomes measurable.** A brand posting explainers to TikTok can now see whether those posts earn Search impressions and for which queries, instead of assuming they only reach the in-app audience. **Query data arrives from a second direction.** The phrases that surface a video are not always the phrases that surface an article on the same subject, and until now that difference was invisible in [Search Console](/topics/search-console). **Setup runs through the platform, not a file.** Open Search Console, go to the verification page or the property selector, choose "Add property," pick one of the four platforms, then authorise through the platform itself rather than a file upload or DNS record. Google said access would arrive gradually over the following weeks. ## Why we care A platform property tells you how a post performed on Google, not that the post is yours in any durable sense: the account, the reach and the rules stay with the platform, and the report will happily document a decline you cannot fix. Read it as a distribution audit for [content strategy](/topics/content-strategy) decisions, not a reason to move work off a domain you actually control. ## Frequently asked questions ### Do I need a website to use a platform property? No. Google states the point of the property type is to give site owners and creators a consolidated view of how their content is discovered on Search, explicitly including those without their own website. ### Which platforms are supported? Instagram, TikTok, X and YouTube. You select one of the four when adding the property and then complete the platform's own authorisation flow. ### Is the data exportable? Yes. Google says the Performance report can be exported if you prefer to analyse it in another tool, the same as any other Search Console performance data. ## Sources 1. [See how content from social and video platforms performs on Google Search](https://developers.google.com/search/blog/2026/07/search-console-social-video-platforms) - Google Search Central (primary) 2. [Platform properties roll out globally, plus a new social and video performance guide](https://developers.google.com/search/blog/2026/07/platform-properties-social-video-guide) - Google Search Central (primary)