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    <title>SEO Madman - SEO news</title>
    <link>https://seomadman.com</link>
    <description>Algorithm updates, search announcements and platform changes, with what each one changes in practice.</description>
    <language>en</language>
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    <item>
      <title>Bing now asks some searchers to verify they are human</title>
      <link>https://seomadman.com/news/bing-verify-you-are-human-check</link>
      <guid isPermaLink="true">https://seomadman.com/news/bing-verify-you-are-human-check</guid>
      <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Search Engine Roundtable reports Bing showing a verify-you-are-human checkbox before results. The trigger is unknown and the check was not reproduced.</description>
      <content:encoded><![CDATA[Bing is showing some searchers a verify-you-are-human checkbox before any results appear, according to Search Engine Roundtable on 18 September 2026. The screen asks users to solve a challenge to continue. Barry Schwartz could not reproduce it, and the cause is not stated. Google reportedly tightened scraper blocking in the same week.

- Search Engine Roundtable reported on 18 September 2026 that Bing shows some users a verify-you-are-human screen before search results.
- The screen tells users to take one last step and solve a challenge, which in the reported case was a checkbox.
- Barry Schwartz said he could not replicate the check, so what triggers it is unknown from the source.
- The only evidence cited is a screenshot and a post from Sachin Patel, and Bing has not been quoted explaining it.
- Google is separately reported to be blocking scrapers and third-party tracking tools more effectively since about 13 September.]]></content:encoded>
      <category>news</category>
      <category>technical-seo</category>
    </item>
    <item>
      <title>OpenAI tests Sponsored Agents as a new ChatGPT ad format</title>
      <link>https://seomadman.com/news/chatgpt-sponsored-agents-ads-test</link>
      <guid isPermaLink="true">https://seomadman.com/news/chatgpt-sponsored-agents-ads-test</guid>
      <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>OpenAI is testing Sponsored Agents: labeled conversations with a business agent that users start after clicking a ChatGPT ad, with select US advertisers.</description>
      <content:encoded><![CDATA[OpenAI is testing a ChatGPT ad format called Sponsored Agents, reported on September 16, 2026. After clicking an ad, some users may start a clearly labeled conversation with a business-sponsored agent before following a link to the advertiser's website. The test is limited to select advertisers in the United States.

- OpenAI is testing Sponsored Agents, an ad format that lets users start a conversation with a business-sponsored agent after clicking an ad in ChatGPT.
- The test runs with select advertisers in the United States, and only some users see the option after a relevant ad.
- Users can explain what matters to them, ask follow-up questions and follow a link to the business's website when ready.
- OpenAI says the Sponsored Agent conversation is labeled and distinct from ChatGPT's independent answers.
- OpenAI also announced other ChatGPT Ads changes, including flexible attribution windows, Shopify and HubSpot integrations and Event Quality Score.]]></content:encoded>
      <category>news</category>
      <category>ai-search</category>
    </item>
    <item>
      <title>Google Discover on desktop has disappeared, and Google is silent</title>
      <link>https://seomadman.com/news/google-discover-desktop-missing</link>
      <guid isPermaLink="true">https://seomadman.com/news/google-discover-desktop-missing</guid>
      <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Search Engine Roundtable reports Discover no longer appears on desktop Google.com, with no explanation from Google. What is verified and what is not.</description>
      <content:encoded><![CDATA[Google Discover no longer appears on the desktop version of Google.com, according to Search Engine Roundtable's 17 September 2026 report. The feed was tested in 2023, announced for 2025 and began rolling out, but has been missing for several months. The report cites screenshots showing it removed in every country where it worked, and offers no reason.

- Search Engine Roundtable reported on 17 September 2026 that Discover has disappeared from the desktop interface of Google.com after several months.
- Google tested Discover on desktop in 2023, announced it for 2025 and began rolling it out, but the feature did not persist.
- An X post by Damien Andell, cited by the report, says Google shut down desktop Discover in every country where it was working, with June and September 2026 screenshots as evidence.
- The report gives no explanation for the removal, and it does not cite a Google statement, so the reason and whether the feed returns are both unknown.]]></content:encoded>
      <category>news</category>
      <category>search-console</category>
    </item>
    <item>
      <title>Google tests an AI Mode button in the results page search bar</title>
      <link>https://seomadman.com/news/google-search-bar-ai-mode-button-test</link>
      <guid isPermaLink="true">https://seomadman.com/news/google-search-bar-ai-mode-button-test</guid>
      <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Google is testing an AI Mode button in the search bar on results pages, not only the home page. The button is inconsistent and regular search still works.</description>
      <content:encoded><![CDATA[Google is testing an AI Mode button inside the search bar on the search results page, not only on the home page. Search Engine Roundtable reported the test on September 18, 2026. The button does not always appear, and normal searching still works, though users may need to press Enter.

- Google is testing an AI Mode button in the search bar on the search results page, not just on the home page.
- Dwayne Cubbins first flagged the test on X earlier in the week, and Barry Schwartz confirmed it while testing.
- The button does not always appear, and it does not show for every search suggestion even on queries that can trigger it.
- Regular search still works while the button is displayed, though users may need to press Enter to continue with a normal search.
- Multiple test variations may exist, so what one searcher sees may differ from another.]]></content:encoded>
      <category>news</category>
      <category>ai-search</category>
    </item>
    <item>
      <title>Google Search profiles get new article cards and a lower bar</title>
      <link>https://seomadman.com/news/google-search-profiles-update</link>
      <guid isPermaLink="true">https://seomadman.com/news/google-search-profiles-update</guid>
      <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Google cut the follower requirement for Search profiles to 10,000, added richer article views, and lets one account manage up to 10 profiles.</description>
      <content:encoded><![CDATA[Google updated Search profiles on 16 September 2026. Publishers now see enhanced article views with optimized thumbnails and longer headlines, the follower requirement dropped to 10,000 on YouTube, Instagram, X or TikTok, and one Google account can manage up to 10 separate profiles for different brands. Google also added website badges that let visitors follow you.

- Search profiles now show enhanced article views with optimized image thumbnails and longer headlines, which Google says help users dive deeper into your content.
- The follower requirement started at 100,000, was cut to 35,000, and is now 10,000 on YouTube, Instagram, X or TikTok.
- One Google account can now manage up to 10 separate Search profiles, aimed at media organizations that run many publications.
- Google has also added an editable handle, plus website badges and buttons that let visitors follow you from your own site.
- Badge rules forbid stretching, distorting, rotating or recoloring the Super G icon and the Search profile button.]]></content:encoded>
      <category>news</category>
      <category>technical-seo</category>
      <category>content-strategy</category>
    </item>
    <item>
      <title>Google Analytics rolls out drag-and-drop custom dashboards</title>
      <link>https://seomadman.com/news/ga4-custom-dashboards-launch</link>
      <guid isPermaLink="true">https://seomadman.com/news/ga4-custom-dashboards-launch</guid>
      <pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>GA4 Dashboards let you drag dimensions and metrics onto a grid canvas, combining six chart types into one KPI page instead of separate reports.</description>
      <content:encoded><![CDATA[Google Analytics is rolling out Dashboards, a feature that lets you build a custom, single-page KPI view from GA4 data instead of navigating separate reports. It uses a grid canvas with drag-and-drop chart creation, manual placement and alignment, and a card ceiling of 15 on standard properties and 30 on GA4 360 properties. Access is still spreading account by account.

- Google Analytics is rolling out Dashboards, a custom grid canvas that consolidates GA4 metrics into one page.
- You build charts by dragging dimensions and metrics onto the canvas, then place and align them manually.
- The feature supports six chart types: score cards, table charts, line charts, bar charts, donut charts and funnel charts.
- A standard GA4 property is capped at 15 cards per dashboard, while a GA4 360 property is capped at 30.
- A saved dashboard can publish directly to the left navigation menu, skipping the library step.]]></content:encoded>
      <category>news</category>
      <category>technical-seo</category>
    </item>
    <item>
      <title>Search Central Live returns to India for a Bengaluru date in October</title>
      <link>https://seomadman.com/news/search-central-live-india-bengaluru</link>
      <guid isPermaLink="true">https://seomadman.com/news/search-central-live-india-bengaluru</guid>
      <pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Google&apos;s Search Central team holds a free, one-day Search Central Live event in Bengaluru on October 30, 2026, its first India event since 2023.</description>
      <content:encoded><![CDATA[Google is holding a free, one-day Search Central Live conference in Bengaluru, India on October 30, 2026, from 10:00 to 17:30 local time at the Radisson Blu Bengaluru Outer Ring Road. It is Google's first India event in the series since 2023. Applications to attend close October 15, 2026, and seats are assigned by selection, not first-come-first-served.

- Search Central Live comes to Bengaluru, India on October 30, 2026, running 10:00 to 17:30 local time.
- This is Google's first Search Central Live event in India since 2023.
- The event targets site owners, developers and SEO practitioners, with Google's own Search engineers speaking.
- Applications close October 15, 2026, and seats go through a selection process rather than first-come-first-served registration.
- Nothing from the event is streamed or recorded, so the material exists only for attendees in the room.]]></content:encoded>
      <category>news</category>
      <category>technical-seo</category>
    </item>
    <item>
      <title>Logging bug undercounted impressions in Search Console&apos;s AI report</title>
      <link>https://seomadman.com/news/search-console-ai-report-logging-bug</link>
      <guid isPermaLink="true">https://seomadman.com/news/search-console-ai-report-logging-bug</guid>
      <pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>A logging error cut reported impressions in Search Console&apos;s Generative AI report from August 13, 2026, Google says, with no real drop in visibility.</description>
      <content:encoded><![CDATA[A logging error made Search Console's Generative AI performance report show fewer impressions starting August 13, 2026. Google confirmed the drop is a data logging issue only, not a real change in Search visibility, and said it would add an annotation inside Search Console to flag the affected dates.

- A logging error cut reported impressions in the Generative AI performance report for data starting August 13, 2026.
- Google confirmed on its data anomalies page that the issue affects data logging only, not actual Search visibility.
- John Mueller said on Bluesky that Google was working on the fix and would add an annotation inside Search Console to flag the affected dates.
- Search Engine Land reported the data was fixed a few days after the issue was first reported.]]></content:encoded>
      <category>news</category>
      <category>search-console</category>
      <category>ai-search</category>
    </item>
    <item>
      <title>Google ranking volatility spikes sharply, no update confirmed</title>
      <link>https://seomadman.com/news/september-15-ranking-volatility-spike</link>
      <guid isPermaLink="true">https://seomadman.com/news/september-15-ranking-volatility-spike</guid>
      <pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>SEO chatter and rank-tracking tool activity spiked hard on 15 September 2026. Barry Schwartz suspects an update is starting; Google has confirmed nothing.</description>
      <content:encoded><![CDATA[Search Engine Roundtable reported a sharp spike in SEO chatter and third-party rank-tracking tool activity starting 15 September 2026. Barry Schwartz suspected it could be the start of a new Google update, though he doubted Google would confirm it soon. Google had made no announcement as of the report, so this remains unconfirmed volatility, not a verified update.

- Search Engine Roundtable reported a huge spike in SEO community chatter beginning 15 September 2026.
- Third-party rank-tracking tools also showed a sharp jump in activity over the same hours.
- Barry Schwartz said he suspected the volatility could mark the start of a new Google update.
- Schwartz said he doubted Google would confirm the update soon, even if one was underway.
- Google had not announced or confirmed anything as of the report, so the event stays unverified.]]></content:encoded>
      <category>news</category>
      <category>core-updates</category>
    </item>
    <item>
      <title>An unconfirmed September update hit big sites, then fully reversed</title>
      <link>https://seomadman.com/news/september-update-reversed-days-later</link>
      <guid isPermaLink="true">https://seomadman.com/news/september-update-reversed-days-later</guid>
      <pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Glenn Gabe tracked large sites dropping hard around September 3-4, 2026, then surging back on September 13. Google confirmed neither move.</description>
      <content:encoded><![CDATA[Analyst Glenn Gabe tracked a number of large sites losing significant Search and Discover traffic starting around September 3 into September 4, 2026, with evidence pointing to a change dated around September 2. On September 13, the impact on a number of those sites fully reversed, with traffic surging back. Google confirmed neither the drop nor the reversal.

- Glenn Gabe tracked a number of large sites hit hard starting around September 3 into September 4, 2026.
- Evidence he reviewed pointed to a change dated around September 2, ahead of the visible impact.
- Some affected sites lost traffic in both Google Search and Google Discover at the same time.
- On September 13, 2026, the impact on a number of those sites completely reversed and traffic surged back.
- Google confirmed nothing about this event at any point, neither the drop nor the reversal.]]></content:encoded>
      <category>news</category>
      <category>core-updates</category>
    </item>
    <item>
      <title>Google documents its EEA-only aggregator and supplier units</title>
      <link>https://seomadman.com/news/search-central-eea-aggregator-features</link>
      <guid isPermaLink="true">https://seomadman.com/news/search-central-eea-aggregator-features</guid>
      <pubDate>Sat, 12 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Google&apos;s September 2026 changelog documents aggregator units, supplier units and carousels: result formats limited to the EEA, South Africa and Turkiye.</description>
      <content:encoded><![CDATA[Google's Search Central changelog logged one entry for September 2026, dated 8 September: new documentation for regional search features called aggregator units, supplier units and structured data carousels. Aggregator and supplier units are EEA-only and cover hotels, flights, ground transportation and products. Carousels also run in South Africa and Turkiye and require structured data markup to qualify.

- The September 2026 Search Central changelog contains exactly one entry, published 8 September, documenting regional search features.
- Aggregator units and supplier units appear only in the European Economic Area, across hotel, flight, ground transportation and product queries.
- Structured data carousels run in the EEA, South Africa and Turkiye, with the query types varying by region.
- Google states a site must implement structured data markup to be eligible for a carousel; the page does not list which schema types satisfy that requirement.
- Neither aggregator nor supplier units carry a published eligibility list beyond appearing exclusively inside the EEA.]]></content:encoded>
      <category>news</category>
      <category>structured-data</category>
      <category>technical-seo</category>
    </item>
    <item>
      <title>Google splits site reputation enforcement along the EEA border</title>
      <link>https://seomadman.com/news/site-reputation-policy-eea-split</link>
      <guid isPermaLink="true">https://seomadman.com/news/site-reputation-policy-eea-split</guid>
      <pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>From 30 August, a site reputation manual action changes results only outside the EEA. Inside it, the section is separated and left to rank on its own.</description>
      <content:encoded><![CDATA[From 30 August 2026, a manual action under Google's site reputation policy applies only to searchers outside the European Economic Area. Inside the EEA the penalty is not applied; Google says the affected section may instead be separated in its systems so that it ranks independently of the host domain over time.

- Google announced on 28 August 2026 that site reputation manual actions take effect differently inside and outside the European Economic Area from 30 August.
- Outside the EEA nothing changes: the manual action suppresses the affected portion of the site, and the rest of the domain is untouched.
- Inside the EEA the manual action is not applied, and Google says the affected section may be separated in its systems so it ranks on its own merit rather than the host's.
- Google attributes the change to discussion with the European Commission and states its concern that an overbroad reading of the DMA would block enforcement.
- Search Console still reports the manual action, reconsideration requests still exist, and eligible sites can now take a dispute to mediation.]]></content:encoded>
      <category>news</category>
      <category>core-updates</category>
      <category>content-strategy</category>
    </item>
    <item>
      <title>Bing reports how often AI answers cite your pages</title>
      <link>https://seomadman.com/news/bing-ai-performance-citations</link>
      <guid isPermaLink="true">https://seomadman.com/news/bing-ai-performance-citations</guid>
      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>AI Performance in Bing Webmaster Tools counts citations in Copilot and AI answers, names the cited URLs, and shows the queries behind them.</description>
      <content:encoded><![CDATA[Bing Webmaster Tools has a public preview report called AI Performance. It counts how often a site is cited as a source in Copilot and AI-generated answers, shows the average number of cited pages per day, and lists the grounding queries the system used when it retrieved that content.

- AI Performance entered public preview in Bing Webmaster Tools on 10 February 2026 and reports citations across Copilot, Bing AI answers and select partner integrations.
- Total Citations counts how often your content appeared as a source, without saying where in the answer it appeared.
- Average Cited Pages reports the mean number of unique pages from your site cited per day over the selected range.
- Grounding queries show the phrases the system used to retrieve the content, which is a different question from the phrases a person typed.
- Microsoft frames the report as an early step toward generative engine optimisation tooling, so treat the metrics as directional rather than as a ranking readout.]]></content:encoded>
      <category>news</category>
      <category>ai-search</category>
      <category>search-console</category>
    </item>
    <item>
      <title>Search Console now reports impressions from Google&apos;s AI features</title>
      <link>https://seomadman.com/news/search-console-generative-ai-reports</link>
      <guid isPermaLink="true">https://seomadman.com/news/search-console-generative-ai-reports</guid>
      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Google added a generative AI performance report to Search Console, showing how often your pages surfaced inside AI Overviews, AI Mode and Discover.</description>
      <content:encoded><![CDATA[Google Search Console now includes a generative AI performance report showing how often pages appeared inside AI Overviews and AI Mode, plus a separate report for Discover. The report breaks impressions down by page, country, device and date, down to hourly granularity, and Google says it reached every website worldwide by 31 August 2026.

- Search Console reports impressions from generative AI features separately from ordinary search results, so AI visibility is finally measurable in first-party data.
- The Search report covers AI Overviews and AI Mode, and a second report covers generative AI features in Discover.
- Available dimensions include pages, countries, devices and dates down to hourly granularity, and both the chart and the table can be exported.
- As of 31 August 2026 Google says the reports reached every website worldwide, so an absent report now points at a property-level issue rather than a rollout stage.]]></content:encoded>
      <category>news</category>
      <category>search-console</category>
      <category>ai-search</category>
    </item>
    <item>
      <title>Search Console now measures your TikTok, X and YouTube posts</title>
      <link>https://seomadman.com/news/search-console-platform-properties</link>
      <guid isPermaLink="true">https://seomadman.com/news/search-console-platform-properties</guid>
      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Platform properties let a creator see the queries that lead people to their Instagram, TikTok, X or YouTube content on Google Search and Discover.</description>
      <content:encoded><![CDATA[Google has introduced platform properties in Search Console, a property type that reports how a creator's Instagram, TikTok, X and YouTube content performs on Google Search and Discover. It shows clicks, impressions and the queries behind them, and it works for creators who own no website at all.

- Google announced platform properties on 7 July 2026, adding a Search Console property type for Instagram, TikTok, X and YouTube accounts.
- The Performance report covers clicks, impressions and the queries that led to a post, with the same filtering and export you get for a site.
- An Insights report summarises traffic trends and top posts, and Achievements tracks click milestones over a rolling 28 day window.
- Verification runs through the platform itself, so the property is authorised by the account rather than by a file or a DNS record.
- This is the first Search Console surface that reports on content a creator does not host, which makes off-site publishing measurable rather than assumed.]]></content:encoded>
      <category>news</category>
      <category>search-console</category>
      <category>content-strategy</category>
    </item>
    <item>
      <title>The August 2026 spam update finished after three days</title>
      <link>https://seomadman.com/news/august-2026-spam-update-completed</link>
      <guid isPermaLink="true">https://seomadman.com/news/august-2026-spam-update-completed</guid>
      <pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Google&apos;s August 2026 spam update ran from 18 to 21 August. Here is how to tell a spam-update drop from a core-update drop in your own data.</description>
      <content:encoded><![CDATA[Google's August 2026 spam update ran from 18 August to 21 August, according to the Search Status Dashboard, a rollout of roughly three days. Spam updates re-apply Google's spam policies rather than re-score quality, so a drop points at a policy breach on the site, not at a content quality verdict.

- The August 2026 spam update started on 18 August and completed on 21 August in US Pacific time, per Google's own status dashboard.
- A spam update enforces Google's spam policies, which is a different mechanism from a core update re-scoring relevance and quality.
- Recovery from a spam action requires removing the violating practice, and it does not take effect until a later spam update run.
- Align the loss window against the dashboard dates before diagnosing anything, because an overlapping infrastructure change is a common false positive.]]></content:encoded>
      <category>news</category>
      <category>core-updates</category>
      <category>technical-seo</category>
    </item>
    <item>
      <title>Google opens AI Mode ads to exact and phrase match keywords</title>
      <link>https://seomadman.com/news/ai-mode-ads-rollout</link>
      <guid isPermaLink="true">https://seomadman.com/news/ai-mode-ads-rollout</guid>
      <pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Google confirmed on 4 September 2026 that exact and phrase match keywords can serve text ads in AI Mode, once reserved for AI Max and Performance Max.</description>
      <content:encoded><![CDATA[Google confirmed on September 4, 2026 that exact and phrase match keywords can now serve text ads inside AI Mode, after advertisers spotted the change and Google Ads Liaison Ginny Marvin explained it. The test is capped to queries with explicit and direct user intent, a term Google has not defined, with no disclosed country or duration limits.

- Google Ads Liaison Ginny Marvin confirmed on September 4, 2026 that exact and phrase match keywords can now serve text ads inside AI Mode.
- Before this test, only AI Max for Search, Performance Max, or broad match paired with Smart Bidding could reach AI Mode ad placements.
- Eligibility is limited to queries showing explicit and direct user intent, a phrase Google has not defined in any public documentation.
- Google disclosed no country, vertical, account share, or end date for the test, and Ads reporting does not separate AI Mode delivery from standard Search delivery.]]></content:encoded>
      <category>news</category>
      <category>ai-search</category>
    </item>
    <item>
      <title>Bing tests bolded HTTPS and snippets without site names</title>
      <link>https://seomadman.com/news/bing-serp-display-tests-https-sitenames</link>
      <guid isPermaLink="true">https://seomadman.com/news/bing-serp-display-tests-https-sitenames</guid>
      <pubDate>Sun, 06 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Two separate September 2026 Bing tests change result snippets: one bolds the https segment of the URL, the other drops the site name line.</description>
      <content:encoded><![CDATA[Microsoft is running two distinct Bing SERP tests spotted in September 2026: bolding just the https portion of displayed URLs, seen so far in sponsored results, and removing site names from snippets so only a favicon plus URL and breadcrumb remain. Both were surfaced by Sachin Patel and reported by Search Engine Roundtable days apart, with no stated rollout date.

- Search Engine Roundtable reported the HTTPS bolding test on 4 September 2026, currently visible in Bing's sponsored results only.
- The same outlet reported the site names removal test on 2 September 2026, showing a favicon and URL with breadcrumbs in place of the bolded site name line.
- Both tests were first spotted by Sachin Patel and neither has been confirmed as a full or permanent rollout by Microsoft.
- Microsoft has trialed other HTTPS indicators before, including lock icons, so bolding the protocol text is a variation on a recurring theme rather than a first attempt.
- Google ran a comparable site name removal test in its own results in May 2025, making the Bing test a parallel experiment rather than a copy of the same test.]]></content:encoded>
      <category>news</category>
      <category>technical-seo</category>
    </item>
    <item>
      <title>Publishers report Google News sitemap data stuck in Search Console</title>
      <link>https://seomadman.com/news/google-news-sitemap-reporting-lag</link>
      <guid isPermaLink="true">https://seomadman.com/news/google-news-sitemap-reporting-lag</guid>
      <pubDate>Sat, 05 Sep 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Webmasters say the indexed pages report for their news sitemap has not moved since August 28, even though new articles are indexed and visible.</description>
      <content:encoded><![CDATA[Publishers reported in early September 2026 that Search Console's indexed pages report for their Google News sitemap appeared frozen around August 28-29, while articles were already indexed and showing in Google News. The News source page was also updating slowly, and some articles appeared in Top Stories but not the dedicated News tab. Google has not publicly acknowledged the issue.

- Publishers on WebmasterWorld reported the indexed pages report for their Google News sitemap appeared stuck around August 28-29, 2026.
- The sitemap itself was still being read successfully, and new articles were confirmed indexed and visible in Google News despite the frozen report.
- The publisher's Google News source page was also updating slowly, with new articles taking longer than usual to appear there.
- Some publishers reported articles showing in regular search results and Top Stories carousels but missing from the dedicated Google News tab.
- No public acknowledgment from Google appears in the thread; this is a publisher-observed reporting lag, not a confirmed outage.]]></content:encoded>
      <category>news</category>
      <category>search-console</category>
      <category>indexing</category>
    </item>
    <item>
      <title>Google confirms AI Overviews now auto-expand on some queries</title>
      <link>https://seomadman.com/news/ai-overviews-dynamic-expansion</link>
      <guid isPermaLink="true">https://seomadman.com/news/ai-overviews-dynamic-expansion</guid>
      <pubDate>Sat, 29 Aug 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Google confirmed on 28 August 2026 that AI Overviews can dynamically expand into a full, detailed answer for some queries, dropping the Show more control.</description>
      <content:encoded><![CDATA[Google confirmed on 28 August 2026 that AI Overviews can automatically expand into a full, detailed answer for some queries, resembling AI Mode, rather than staying compact behind a Show more control. Expansion cancels if a person has already started scrolling toward results below. Google has not said which query categories qualify or how often it happens.

- Google confirmed on 28 August 2026 that AI Overviews can dynamically expand into a full, detailed answer on some queries.
- The expanded form drops the traditional Show more control and resembles the presentation of AI Mode.
- A Google spokesperson said the systems decide expansion per topic where it determines the fuller answer is most useful.
- The automatic expansion cancels if a person has already started scrolling toward the results below the overview.
- Google has not disclosed which query categories trigger expansion, how often it happens, or which ranking signals decide it.]]></content:encoded>
      <category>news</category>
      <category>ai-search</category>
    </item>
    <item>
      <title>Google fixes Search Console favicon bug and a crawl stats data gap</title>
      <link>https://seomadman.com/news/search-console-favicon-crawl-stats-bugs-fixed</link>
      <guid isPermaLink="true">https://seomadman.com/news/search-console-favicon-crawl-stats-bugs-fixed</guid>
      <pubDate>Mon, 24 Aug 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Google fixed a bug replacing site favicons with a default globe icon in search results, and separately restored a two-day gap in Crawl Stats data.</description>
      <content:encoded><![CDATA[Google fixed two unrelated Search Console bugs on Sunday, 23 August 2026, around 5pm ET: a favicon bug that replaced real site favicons with a default globe icon in search results, and a two-day Crawl Stats data gap starting around 14 to 15 August. Google's Rajan Patel had flagged the favicon fix as roughly 12 hours out the day before.

- Google fixed two separate Search Console bugs on Sunday, 23 August 2026, at around 5pm ET.
- One bug replaced real site favicons with a default globe icon in Google search results.
- The other bug left a roughly two-day gap in Crawl Stats data starting around 14 to 15 August 2026.
- Google's Rajan Patel said on Saturday, 22 August that a favicon fix was expected within about 12 hours, before it actually shipped the next day.
- The two bugs affected different Search Console surfaces and were fixed on the same day by coincidence.]]></content:encoded>
      <category>news</category>
      <category>search-console</category>
      <category>technical-seo</category>
    </item>
    <item>
      <title>ChatGPT Ads adds oCPC bidding and a product carousel</title>
      <link>https://seomadman.com/news/chatgpt-ads-product-feeds</link>
      <guid isPermaLink="true">https://seomadman.com/news/chatgpt-ads-product-feeds</guid>
      <pubDate>Mon, 10 Aug 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>OpenAI added beta conversion bidding, dynamic URL macros and a multi-product carousel to ChatGPT Ads product feed campaigns on August 7, 2026.</description>
      <content:encoded><![CDATA[OpenAI updated ChatGPT Ads Manager on August 7, 2026: conversion-optimized cost-per-click (oCPC) bidding entered beta for product feed campaigns, dynamic URL parameters now populate landing page links automatically, and a multi-product carousel format is in testing. OpenAI also set August 17, 2026 as the date automatic advanced matching turns on for existing web pixels unless advertisers opt out.

- OpenAI moved oCPC bidding into beta for product feed campaigns on August 7, 2026, still billed per click but delivered toward the clicks most likely to convert.
- Advertisers can clone an existing CPC campaign into oCPC or create oCPC campaigns in bulk, with conversion events prefilled where available.
- Dynamic URL parameters now support campaign_id, ad_group_id, ad_id and ad_account_id macros, populated automatically at delivery time.
- A multi-product carousel format is in testing, showing several products from one advertiser's feed inside a single ad unit.
- Automatic advanced matching becomes the default for existing web pixels on August 17, 2026 unless the advertiser opts out before then.]]></content:encoded>
      <category>news</category>
      <category>ai-search</category>
    </item>
    <item>
      <title>Google&apos;s AI Mode terms for French publishers</title>
      <link>https://seomadman.com/news/ai-mode-france-publisher-terms</link>
      <guid isPermaLink="true">https://seomadman.com/news/ai-mode-france-publisher-terms</guid>
      <pubDate>Mon, 29 Jun 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Ahead of its French launch, Google told publishers it would offer an opt-out, separate AI traffic reporting, and neighboring-rights compensation.</description>
      <content:encoded><![CDATA[On 29 June 2026, Google told French press publishers by letter that AI Mode and AI Overviews would reach France, with a communicated deadline of 23 September. Google committed to a publisher opt-out, separate reporting of AI-generated impressions, and compensation under neighboring rights for the roughly 450 publishers already covered by that framework.

- Google sent French press publishers a letter on 29 June 2026 confirming AI Mode and AI Overviews would launch in France by 23 September.
- Google committed to an opt-out so a publisher can keep its content out of AI features without losing classic search visibility.
- Google committed to reporting AI-generated impressions separately from classic search impressions.
- Roughly 450 publishers already covered by France's neighboring-rights agreement were promised additional compensation for content used in AI Mode.
- Google activated the features early, on 22 July, and press alliance APIG filed a competition complaint on 11 August arguing the rollout breached earlier commitments.]]></content:encoded>
      <category>news</category>
      <category>ai-search</category>
    </item>
    <item>
      <title>Search Console configures Performance reports from a prompt</title>
      <link>https://seomadman.com/news/search-console-ai-config-tool</link>
      <guid isPermaLink="true">https://seomadman.com/news/search-console-ai-config-tool</guid>
      <pubDate>Sun, 28 Jun 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>AI-powered configuration turns a natural-language request into Search Console filters, comparisons and metric choices, no manual setup required.</description>
      <content:encoded><![CDATA[Search Console's Performance report now accepts natural-language requests. Describe the query, page, device, country or date-range filter you want, and AI-powered configuration converts it into the report settings and applies them for you. Google rolled it out as an experimental feature on 4 December 2025, starting with a limited set of websites before expanding further.

- Google announced AI-powered configuration for the Search Console Performance report on Thursday, 4 December 2025.
- A natural-language prompt is converted into filters, comparisons and metric selections instead of manual setup.
- The tool covers three tasks, applying filters, configuring date-range comparisons, and choosing which of the four available metrics to display.
- It works only inside the Performance report for Search results and is not available for Discover or News reports.
- Google says the tool cannot sort tables or export data, and it can misinterpret a request, so every suggested filter needs a manual check before you trust the numbers.]]></content:encoded>
      <category>news</category>
      <category>search-console</category>
      <category>ai-search</category>
    </item>
    <item>
      <title>Bot traffic passes human traffic on Cloudflare&apos;s network</title>
      <link>https://seomadman.com/news/bot-traffic-passes-human-traffic</link>
      <guid isPermaLink="true">https://seomadman.com/news/bot-traffic-passes-human-traffic</guid>
      <pubDate>Fri, 26 Jun 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Cloudflare&apos;s CEO says automated requests for HTML pages now outnumber human ones, 18 months ahead of his own forecast.</description>
      <content:encoded><![CDATA[Cloudflare CEO Matthew Prince said on 3 June 2026 that bot traffic had overtaken human traffic on Cloudflare's network, automated requests for HTML pages at roughly 57 percent against 43 percent from humans. He had forecast that crossover for 2027, at SXSW in March. Cloudflare's own blog confirmed the threshold in July: AI training now drives most crawler activity.

- Cloudflare CEO Matthew Prince said on 3 June 2026 that automated traffic passed human traffic on Cloudflare's network for the first time.
- The split runs close to 57 percent bot against 43 percent human for worldwide HTTP requests to HTML pages, per Cloudflare's own reporting.
- Prince had forecast that crossover for 2027 at SXSW in March 2026, so it arrived roughly eighteen months early.
- Cloudflare's July 2026 blog post reports that AI training crawlers now account for 52 percent of crawler requests, up from 22 percent in spring 2025.
- For site owners, server logs and crawl-budget decisions increasingly describe non-human traffic as the majority case, not the exception.]]></content:encoded>
      <category>news</category>
      <category>ai-search</category>
      <category>technical-seo</category>
    </item>
    <item>
      <title>llms.txt and robots.txt have two separate, unrelated standards tracks</title>
      <link>https://seomadman.com/news/w3c-llms-txt-standardization-draft</link>
      <guid isPermaLink="true">https://seomadman.com/news/w3c-llms-txt-standardization-draft</guid>
      <pubDate>Wed, 24 Jun 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>A W3C tracking issue on llms.txt and an unrelated IETF working group on robots.txt-adjacent AI signals are getting blended into one false headline.</description>
      <content:encoded><![CDATA[Blog posts this year describe a June 2026 W3C draft formalizing llms.txt and giving it precedence over robots.txt. We could not find that draft on w3.org. What W3C actually has is a tracking issue opened in April 2025, still marked an early-stage investigation. A separate, real IETF working group standardizes robots.txt-adjacent AI signals and is not about llms.txt.

- Jeremy Howard of Answer.AI proposed llms.txt on 3 September 2024 as a community convention, never a W3C or IETF submission.
- The W3C's only documented engagement with llms.txt is GitHub issue 506, opened 27 April 2025 and still labeled an early-stage investigation.
- We could not locate the June 2026 W3C working draft that multiple blog posts describe by name, and no page on w3.org matches that description.
- The IETF's AI Preferences working group is real, chartered 7 January 2025, and it standardizes preference signals attached to robots.txt, a different project from llms.txt.
- Nothing here changes ranking or crawling behavior today, since neither effort has shipped a document any crawler is bound to follow.]]></content:encoded>
      <category>news</category>
      <category>ai-search</category>
    </item>
    <item>
      <title>Google removes FAQ rich results from Search</title>
      <link>https://seomadman.com/news/faq-rich-results-removed</link>
      <guid isPermaLink="true">https://seomadman.com/news/faq-rich-results-removed</guid>
      <pubDate>Mon, 22 Jun 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>FAQPage markup no longer earns an expanded snippet in Google Search as of 7 May 2026, though the schema stays valid and other crawlers still read it.</description>
      <content:encoded><![CDATA[Google stopped showing FAQ rich results in Search on 7 May 2026, ending a phase-out that began with an August 2023 restriction to authoritative government and health sites. FAQPage markup remains a valid Schema.org type and causes no harm left in place, but produces no visible Google feature. Other crawlers, including Bingbot and PerplexityBot, still read it.

- Google's own documentation confirms FAQ rich results stopped appearing in Search on 7 May 2026.
- Google will drop the FAQ search appearance filter, rich result report and Rich Results Test support in June 2026, and Search Console API support in August 2026.
- Google did not publish a blog post explaining the removal, only a notice added to its structured data documentation.
- The change completes a three-year phase-out that began in August 2023, when FAQ rich results were restricted to authoritative government and health sites.
- FAQPage remains a valid Schema.org type, and crawlers outside Google, including Bingbot and PerplexityBot, still read it even though Google's classic rich result is gone.]]></content:encoded>
      <category>news</category>
      <category>structured-data</category>
      <category>technical-seo</category>
    </item>
    <item>
      <title>Publishers with OpenAI deals get 48% more ChatGPT citations</title>
      <link>https://seomadman.com/news/openai-licensing-deals-citation-premium</link>
      <guid isPermaLink="true">https://seomadman.com/news/openai-licensing-deals-citation-premium</guid>
      <pubDate>Sat, 20 Jun 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>A study joining licensing-deal records to 129.3 million AI citations finds a ChatGPT premium for OpenAI partners, but no matching edge on Google.</description>
      <content:encoded><![CDATA[Otterly.AI and Press Ranger cross-referenced 129.3 million AI citations across seven platforms against confirmed publisher licensing deals for June 2026. Publishers with an OpenAI deal averaged 10.2 citations per cited page on ChatGPT versus 6.9 for unlicensed publishers, a 48% premium. Google and Perplexity showed no matching home-platform advantage, and the authors call the pattern an association, not a cause.

- Publishers with an OpenAI licensing deal averaged 10.2 ChatGPT citations per cited page versus 6.9 for publishers with no deal, a 48% premium.
- Publishers licensed only with OpenAI saw a 112% premium on ChatGPT specifically, the largest gap the study reports for any single platform pairing.
- Microsoft Copilot showed an 85% premium for OpenAI-licensed publishers, the largest of any platform in the study.
- Google AI Overviews, Google AI Mode and Gemini each cited Google-licensed publishers slightly less than unlicensed publishers.
- Perplexity showed parity between its own licensees and unlicensed publishers, with no home-platform citation advantage.]]></content:encoded>
      <category>news</category>
      <category>ai-search</category>
    </item>
    <item>
      <title>IETF&apos;s AI Preferences group is still drafting, not shipping</title>
      <link>https://seomadman.com/news/ietf-aipref-robots-txt-successor</link>
      <guid isPermaLink="true">https://seomadman.com/news/ietf-aipref-robots-txt-successor</guid>
      <pubDate>Thu, 18 Jun 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>The IETF&apos;s AI Preferences group is standardizing AI training and search signals that extend robots.txt. Still an Internet-Draft, not a shipped standard.</description>
      <content:encoded><![CDATA[The IETF chartered an AI Preferences (AIPREF) working group on 7 January 2025 to standardize how sites express preferences about AI training and use. As of September 2026 it has two Internet-Drafts, not published RFCs, covering a vocabulary of preference terms and how to attach them through robots.txt or an HTTP header. Nothing here changes today's robots.txt configuration.

- The IETF's AI Preferences working group was chartered on 7 January 2025, following an IAB workshop on AI-Control and a side meeting at IETF 121.
- The charter names the Robots Exclusion Protocol, RFC 9309, and HTTP response headers as candidate delivery mechanisms rather than proposing to replace either.
- As of September 2026 the group has produced two Internet-Drafts, not published RFCs, a vocabulary draft and an attachment draft, both on the Proposed Standard track.
- The vocabulary draft currently defines two preference categories, train-ai and search, each expressed as a simple allow or disallow value.
- The attachment draft proposes a Content-Usage directive in robots.txt alongside a matching Content-Usage HTTP response header, not a replacement file.]]></content:encoded>
      <category>news</category>
      <category>technical-seo</category>
      <category>ai-search</category>
    </item>
    <item>
      <title>IndexNow adoption grows in 2026, but not at Google</title>
      <link>https://seomadman.com/news/indexnow-adoption-google-holdout</link>
      <guid isPermaLink="true">https://seomadman.com/news/indexnow-adoption-google-holdout</guid>
      <pubDate>Tue, 16 Jun 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Bing&apos;s own published numbers show IndexNow submissions climbing steadily since 2022, yet Google still has no roadmap to join the instant-indexing protocol.</description>
      <content:encoded><![CDATA[IndexNow, the instant-indexing protocol Bing and Yandex launched in October 2021, has grown from 16 million sites submitting 1.2 billion URLs daily in 2022 to 3.5 billion URLs daily by December 2024, per Bing's own numbers. Naver, Seznam.cz and Yep also receive pings. Google still does not participate and has issued no roadmap to do so.

- Bing reported more than 16 million websites submitting over 1.2 billion URLs per day to IndexNow in August 2022, its first public adoption figure.
- That grew to more than 60 million websites and 1.4 billion URLs submitted daily by Bing's two-year update in October 2023.
- Bing's most recently published figure, from December 2024, puts submissions at more than 3.5 billion URLs per day.
- IndexNow's own FAQ lists Bing, Yandex, Naver, Seznam.cz and Yep as the search engines that receive its pings, and Amazon began adopting it as a submitter in 2025.
- Google has never joined IndexNow and has published no roadmap to do so; the only on-record Google reaction remains a skeptical 2021 remark from John Mueller.]]></content:encoded>
      <category>news</category>
      <category>technical-seo</category>
    </item>
    <item>
      <title>What Google and Bing actually say about schema and AI</title>
      <link>https://seomadman.com/news/structured-data-ai-citation-priority</link>
      <guid isPermaLink="true">https://seomadman.com/news/structured-data-ai-citation-priority</guid>
      <pubDate>Sun, 14 Jun 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Schema.org&apos;s own numbers, Google&apos;s AI documentation and Bing&apos;s public statements, separated from unverified SEO claims.</description>
      <content:encoded><![CDATA[Schema.org's vocabulary reached 823 types and 1,529 properties with the version 30.0 release on 19 March 2026. Google's own documentation states no special schema.org markup is required for AI Overviews or AI Mode. Microsoft has separately said structured data helps its Copilot systems understand content, though no verbatim quote confirms the exact wording used.

- Schema.org's vocabulary now counts 823 types and 1,529 properties as of the version 30.0 release on 19 March 2026.
- Google's own AI features documentation states plainly that no special schema.org markup is required for AI Overviews or AI Mode.
- Microsoft Bing's Fabrice Canel was reported in March 2025 as confirming schema markup helps its LLMs understand content, though no verbatim quote survives in the public record.
- Sites should not chase a specific performance lift statistic for schema and AI citations, because no verifiable, named study currently supports one.
- Google and Bing currently take different public positions, with Google downplaying structured data's necessity for AI while Bing frames it as an understanding aid.]]></content:encoded>
      <category>news</category>
      <category>structured-data</category>
      <category>ai-search</category>
    </item>
    <item>
      <title>Gemini 3.7 Flash reaches AI Mode, a day after its release</title>
      <link>https://seomadman.com/news/gemini-3-7-flash-ai-mode</link>
      <guid isPermaLink="true">https://seomadman.com/news/gemini-3-7-flash-ai-mode</guid>
      <pubDate>Fri, 12 Jun 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Google added Gemini 3.7 Flash to AI Mode&apos;s model picker on 14 August 2026, limited to AI Pro and Ultra subscribers, one day after the model shipped.</description>
      <content:encoded><![CDATA[Google added Gemini 3.7 Flash to AI Mode's model picker on 14 August 2026, one day after releasing the model itself. The upgrade is limited to Google AI Pro and Ultra subscribers in English, selectable from the plus icon in the Ask anything bar, and Google says it improves instruction-following in AI Mode's answers.

- Gemini 3.7 Flash became selectable inside AI Mode on 14 August 2026, one day after Google released the model itself.
- The new model is available only to Google AI Pro and Ultra subscribers, not to AI Mode's free tier.
- Google's own framing emphasises instruction-following and intent understanding rather than factual accuracy or citation quality.
- Selecting the model requires opening the plus icon in AI Mode's Ask anything bar and choosing it from the model menu.]]></content:encoded>
      <category>news</category>
      <category>ai-search</category>
    </item>
    <item>
      <title>Search Console adds a branded vs non-branded query filter</title>
      <link>https://seomadman.com/news/search-console-branded-query-filter</link>
      <guid isPermaLink="true">https://seomadman.com/news/search-console-branded-query-filter</guid>
      <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>A new Performance report filter splits branded and non-branded queries using an AI-assisted classifier, not manual keyword rules.</description>
      <content:encoded><![CDATA[Search Console's Performance report can now split query data into branded and non-branded views. Google classifies queries with an internal AI-assisted system, not manual keyword rules, and warns some queries may be misidentified. Announced 20 November 2025, the filter reached all eligible sites on 11 March 2026, covering web, image, video and news results.

- Google announced the branded queries filter in Search Console on Thursday, 20 November 2025, and expanded it to all eligible sites on 11 March 2026.
- The filter lives inside the Search results Performance report and splits impressions, clicks, average position and CTR into branded and non-branded views.
- Google classifies branded queries with an internal AI-assisted system rather than manual keyword or regex rules, and site owners cannot edit the classification.
- Google states that some queries may occasionally be misidentified due to the dynamic, contextual nature of brand classification.
- The filter only appears for top-level properties with sufficient query and impression volume, so smaller or path-scoped properties may not see it yet.]]></content:encoded>
      <category>news</category>
      <category>search-console</category>
    </item>
    <item>
      <title>Search Central Live expands to Bogota and Ciudad de Mexico</title>
      <link>https://seomadman.com/news/search-central-live-events-latam-europe</link>
      <guid isPermaLink="true">https://seomadman.com/news/search-central-live-events-latam-europe</guid>
      <pubDate>Mon, 08 Jun 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Google&apos;s Search Central team adds Bogota to its live event roster and returns to Ciudad de Mexico in October, alongside a three-day Deep Dive in Barcelona.</description>
      <content:encoded><![CDATA[Google's Search Central team announced two in-person events for September and October 2026: a three-day Deep Dive conference in Barcelona, Spain, and, for the first time ever in Latin America, Search Central Live sessions in Bogota and Ciudad de Mexico. Both are free, limited-seat gatherings covering Google Search, Discover and News.

- Search Central Live comes to Bogota, Colombia on October 19, 2026, the first time Google has held the event there.
- Google returns to Ciudad de Mexico on October 15, 2026, following earlier editions there and past events in Argentina and Brazil.
- Search Central Live Deep Dive Europe runs three days in Barcelona, Spain, from September 30 to October 2, 2026.
- The Barcelona Deep Dive covers crawling, indexing, ranking and search trends across sequential daily tracks rather than one overview session.
- All three events are free but seat-limited, and each requires a separate application for an invitation.]]></content:encoded>
      <category>news</category>
      <category>technical-seo</category>
    </item>
    <item>
      <title>The May 2026 core update finished after 11 days, its second this year</title>
      <link>https://seomadman.com/news/may-2026-broad-core-update-complete</link>
      <guid isPermaLink="true">https://seomadman.com/news/may-2026-broad-core-update-complete</guid>
      <pubDate>Wed, 03 Jun 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Google&apos;s May 2026 broad core update ran 21 May to 2 June, its second confirmed core update of 2026. What the dates mean for reading your own traffic.</description>
      <content:encoded><![CDATA[Google's May 2026 broad core update ran from 21 May to 2 June, 11 days and 21 hours according to the Search Status Dashboard, and it was Google's second confirmed core update of 2026 after March. Independent analysis from Glenn Gabe of GSQi found early, severe volatility in health, finance and gambling, with commodity-content sites depressed since January staying down.

- The May 2026 core update started on 21 May and completed on 2 June, a rollout of 11 days and 21 hours per Google's Search Status Dashboard.
- It was Google's second confirmed core update of 2026, following the March 2026 core update.
- Analyst Glenn Gabe of GSQi reported early, severe volatility in YMYL sectors including health, finance and gambling.
- Sites already depressed by January 2026's action against listicle and commodity content stayed down or declined further during the rollout.
- A site scaling lower-quality content and AI translations across multiple languages saw significant ranking drops, per Gabe's case review.]]></content:encoded>
      <category>news</category>
      <category>core-updates</category>
      <category>technical-seo</category>
    </item>
    <item>
      <title>Merchant Center adds AI Performance Insights for share of voice</title>
      <link>https://seomadman.com/news/merchant-center-ai-performance-insights</link>
      <guid isPermaLink="true">https://seomadman.com/news/merchant-center-ai-performance-insights</guid>
      <pubDate>Wed, 20 May 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>A new Merchant Center report benchmarks brand visibility on AI Mode, AI Overviews and Gemini, plus shopping funnel and attribute-gap data.</description>
      <content:encoded><![CDATA[Google is rolling out AI performance insights in Merchant Center, a report on how a brand is discovered on AI Mode, AI Overviews and Gemini. It covers share of voice against similar brands, shopping funnel performance, product term insights, and product attribute gaps. Google announced it 20 May 2026 for the US, Canada, Australia, India and New Zealand.

- Google announced AI performance insights for Merchant Center on 20 May 2026, alongside conversational product attributes.
- Share of voice benchmarks a brand's visibility on AI-driven experiences across Search and Gemini against similar brands.
- Shopping funnel performance breaks results into discovery, evaluation and purchase stages of the shopping journey.
- Product term insights show popular search terms and the merchant's share of voice for each one.
- Product attribute insights flag missing specifications, such as color, style or material, using an attribute completeness score.]]></content:encoded>
      <category>news</category>
      <category>ai-search</category>
      <category>structured-data</category>
    </item>
    <item>
      <title>Google&apos;s 2026 Merchant Center product spec, three effective dates</title>
      <link>https://seomadman.com/news/merchant-center-product-data-spec-2026</link>
      <guid isPermaLink="true">https://seomadman.com/news/merchant-center-product-data-spec-2026</guid>
      <pubDate>Tue, 14 Apr 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>New shipping and video attributes, a higher minimum image resolution and a longer rollout: what changes on 14 April 2026, 30 June 2026 and 31 January 2027.</description>
      <content:encoded><![CDATA[Google updated the Merchant Center product data specification with three effective dates. New shipping attributes and a video_link attribute for product videos take effect 14 April 2026, video serving and quality validation begin 30 June 2026, and a 500x500 pixel minimum image resolution is enforced from 31 January 2027, after a warning period.

- New shipping attributes handling_cutoff_time and minimum_order_value, plus loyalty_program_label and loyalty_tier_label under shipping, take effect 14 April 2026.
- A new video_link attribute lets merchants submit product video links, with technical validation errors reported from 14 April 2026.
- Video serving plus policy and quality validation for video_link begins later, on 30 June 2026.
- Minimum image resolution rises to 500x500 pixels for image_link and additional_image_link, with warnings from 14 April 2026 and enforcement from 31 January 2027.
- Google says it will auto-optimize some undersized images using high-resolution near-duplicates or AI upscaling rather than rejecting them outright.]]></content:encoded>
      <category>news</category>
      <category>structured-data</category>
    </item>
    <item>
      <title>AI Overview citations are decoupling from search rank</title>
      <link>https://seomadman.com/news/ai-overview-citation-rank-decoupling</link>
      <guid isPermaLink="true">https://seomadman.com/news/ai-overview-citation-rank-decoupling</guid>
      <pubDate>Mon, 02 Mar 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Ahrefs data shows top-10 pages went from 76% to 38% of AI Overview citations in eight months. Ranking well no longer guarantees a citation.</description>
      <content:encoded><![CDATA[Ahrefs data covering 863,000 keyword SERPs and 4 million AI Overview URLs found that pages ranking in Google's top 10 accounted for 38% of AI Overview citations in March 2026, down from 76% in July 2025. Citation now depends more on passage-level extractability than organic position, so ranking well is necessary but no longer sufficient for AI Overview visibility.

- Ahrefs analysed 863,000 keyword SERPs and 4 million AI Overview URLs and found top-10 pages fell from 76% of citations in July 2025 to 38% in its March 2026 update.
- Pages ranking 11 to 100 and pages absent from the top 100 each now account for roughly 31% of AI Overview citations, splitting the remainder almost evenly.
- Ahrefs attributes part of the shift to Google's move to Gemini 3 as the AI Overviews model in January 2026, which relies more on query fan-out than the original SERP.
- Google's own May 2026 blog post confirms it now places links "right next to the relevant text" inside AI Overviews rather than grouping citations at the end.
- Citation rate and ranking position are now separate metrics worth tracking, since a page can rank on page one and never be cited.]]></content:encoded>
      <category>news</category>
      <category>ai-search</category>
    </item>
    <item>
      <title>Google ships its first Discover-only algorithm update</title>
      <link>https://seomadman.com/news/discover-first-dedicated-algorithm-update</link>
      <guid isPermaLink="true">https://seomadman.com/news/discover-first-dedicated-algorithm-update</guid>
      <pubDate>Thu, 05 Feb 2026 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Google&apos;s first Discover-only core update ran three weeks, targeted clickbait and thin republishing. Discover clicks arrive fast: over 70% land on day one.</description>
      <content:encoded><![CDATA[Google released the February 2026 Discover core update on 5 February, its first core update scoped to Discover alone rather than riding along with a broader Search update. The rollout took about 22 days and targeted more locally relevant content, less sensational clickbait, and more original, in-depth content from sites with demonstrated topic expertise, applied first to English-language US users.

- Google's February 2026 Discover core update, announced 5 February, was the first core update the company publicly labeled as Discover-only.
- The rollout ran roughly 22 days, finishing 27 February, about eight days longer than Google's original two-week estimate.
- Google named three goals for the update, more local content, less clickbait, and more original, in-depth content from sites with demonstrated topic expertise.
- Third-party tracking by NewzDash found unique domains in the US Discover top 1,000 fell from 172 to 158 after the update, alongside stronger regional personalization.
- Publisher network Raptive found pages draw over 70 percent of their Discover clicks within one day, and heavier republishing correlated with worse Discover performance.]]></content:encoded>
      <category>news</category>
      <category>core-updates</category>
      <category>content-strategy</category>
    </item>
    <item>
      <title>AI Mode passed 200 countries and territories, and entered the EU</title>
      <link>https://seomadman.com/news/ai-mode-expands-40-new-areas</link>
      <guid isPermaLink="true">https://seomadman.com/news/ai-mode-expands-40-new-areas</guid>
      <pubDate>Tue, 07 Oct 2025 00:00:00 GMT</pubDate>
      <dc:creator>Adam Hafez</dc:creator>
      <description>Google added more than 35 languages and 40 countries to AI Mode, including its first EU markets: Germany, Italy, Spain and Poland.</description>
      <content:encoded><![CDATA[Google expanded AI Mode to more than 40 new countries and territories and more than 35 new languages, taking total coverage past 200 countries and territories. The expansion marked AI Mode's first availability inside the European Union, naming Germany, Italy, Spain and Poland among the new markets Google added.

- Google added more than 35 new languages and more than 40 new countries and territories to AI Mode, taking total coverage past 200.
- This expansion was AI Mode's first availability inside the European Union.
- Germany, Italy, Spain and Poland were named among the newly added EU markets.
- The announcement predates this site's usual 2026 coverage window and is included here as context for later AI Mode stories.]]></content:encoded>
      <category>news</category>
      <category>ai-search</category>
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