--- title: "Google Business Profile posts now allow verified contact details" url: https://seomadman.com/news/google-business-profile-posts-contact-information section: news published: 2026-09-26T00:00:00.000Z modified: 2026-09-26T00:00:00.000Z author: Adam Hafez topics: ["Local SEO"] --- # Google Business Profile posts now allow verified contact details ## The short answer Google changed its Business Profile posts policy in September 2026. The old rule banned any phone number in post text. The new rule says Google may remove posts with unverified contact information, which now covers phone numbers, email addresses and social media handles. A verified number is allowed; the safe route is still the Call now button. ## Key takeaways - Until at least 31 August 2026, Google's posts policy said it did not allow a phone number anywhere in post content. - The current policy says Google may remove posts with unverified contact information, including phone numbers, emails and social handles. - Google's posts help page adds that a phone number in a post description might be rejected if it cannot be tied to the business. - The change loosens the rule for verified phone numbers and widens it to email addresses and social media handles. - The Call now button remains the route Google names, because it uses the profile's verified phone number. Google has rewritten the contact information rule for Business Profile posts. The change was first reported by Search Engine Roundtable on 25 September 2026, after Hiroko Imai spotted it, and is visible in two Google help pages today. Reported as a crackdown, it is in fact a narrower ban on phone numbers and a wider one on everything else. ## What did Google change? The archived posts policy from 31 August 2026 had a section headed "Avoid phone stuffing". It said Google did "not allow your post content to include a phone number," and pointed to the Call now button instead. The current [posts content policy](https://support.google.com/business/answer/7213077?hl=en) replaces that section. It now reads: "we may remove posts with unverified contact information. This includes phone numbers, email addresses, and social media handles." It still offers the Call now button, which it says "uses your verified Business Profile phone number." Google's [guide to creating posts](https://support.google.com/business/answer/7342169?hl=en) carries a matching warning: posts that include a phone number "might get rejected if they cannot be verified as being connected to the business." It links to editing your profile to add additional phone numbers. ## Is it stricter or looser? Both, depending on what a post contains. - **Verified phone numbers:** looser. A number Google can connect to the business was banned before and is now allowed. - **Unverified phone numbers:** unchanged in effect. They could not appear before and can still get a post removed or rejected. - **Email addresses and social handles:** stricter. The old policy did not mention them. Now an unverified one is grounds for removal. Google does not define what counts as verified beyond the link to profile edits. The reading its own pages support is that a number listed on the Business Profile is verified, and any other number is at risk. ## What should Business Profile managers do? - Check existing posts for phone numbers, email addresses and social handles, especially ones that are not on the profile, such as a campaign line or a personal handle. - Add any extra phone number you want to use to the profile first, as Google's posts page suggests, rather than typing it into a post. - Use the Call now button for calls and a link button for the website or booking page. Imai recommended linking out rather than typing handles into post text. - Keep the rest of the profile consistent. If your site marks up the business with LocalBusiness structured data, run it through the [LocalBusiness schema checker](/tools/localbusiness-schema-required-fields-checker) and compare its telephone and address with the profile. ## Why we care Posts are one of the few parts of a Business Profile a business writes itself, and contact details are what turn a view into a call. The new rule rewards businesses whose profile data is complete and punishes shortcuts, which is the same direction as Google's recent [test of setting business hours automatically](/news/gbp-set-your-hours-automatically-test). Follow [local SEO](/topics/local-seo) for further Business Profile policy changes. ## Frequently asked questions ### Can I put a phone number in a Google Business Profile post? Only if it can be verified as connected to the business. Google's help page says a post with a phone number in its description might be rejected if it cannot be verified, and the policy says posts with unverified contact information may be removed. ### Which contact details does the new policy cover? Phone numbers, email addresses and social media handles. The previous version of the policy mentioned only phone numbers, and banned them outright. ### How do I add a number Google can verify? Google points to editing your Business Profile to add additional phone numbers. Its posts page links from that warning to the profile editing guide. ### Is this stricter or looser than before? Both. A verified phone number, banned before, can now appear. Emails and social handles, not mentioned before, can now get a post removed if they are unverified. ## Sources 1. [Google Business Profile posts content policy](https://support.google.com/business/answer/7213077?hl=en) - Google Business Profile Help (primary) 2. [Google Business Profile posts content policy (archived 31 August 2026)](https://web.archive.org/web/20260831185739/https://support.google.com/business/answer/7213077?hl=en) - Internet Archive (primary) 3. [Create posts on your Business Profile](https://support.google.com/business/answer/7342169?hl=en) - Google Business Profile Help (primary) 4. [Google Posts Cracks Down On Unverified Contact Information](https://www.seroundtable.com/unverified-contact-information-google-posts-42159.html) - Search Engine Roundtable